Marketing Manager

Fat Tiger, founded by Sahaj Chopra and Sahil Arya, is an innovative culinary brand that combines traditional Indian flavors with authentic Chinese cuisine. Inspired by the popular street food culture of Chinatown eateries, the brand has reimagined Asian dishes, introducing unique varieties of Baozi, Jiaozi, and Momos to the Indian palate. With over 65+ outlets and rapidly expanding, Fat Tiger has gained immense popularity across India. The company is dedicated to delivering a delicious fusion food experience and aims to share its love for flavorful meals across the country.

This is a full-time, on-site role for a Marketing Manager, based in New Delhi. The Marketing Manager will oversee the development and execution of marketing strategies to drive brand presence, engagement, and growth. Responsibilities include planning and implementing campaigns, analyzing market trends, managing digital marketing strategies, and collaborating with cross-functional teams to ensure consistent branding. The Marketing Manager will also track campaign performance, manage budgets, and identify opportunities to elevate the brand in the competitive culinary landscape.

• Strategic marketing and campaign planning skills
• Proficiency in digital marketing, social media management, and content marketing
• Strong analytical and data-driven decision-making skills
• Excellent communication, team collaboration, and problem-solving skills
• Experience in brand positioning, market research, and marketing insights
• Ability to manage multiple projects and deliver results within deadlines
• Proficiency in relevant marketing tools and platforms
• Minimum of a bachelor's degree in Marketing, Business Administration, or a related field
• Prior experience in the food and beverage or hospitality industry is a plus