Job Title: Marketing Manager
Company: Sotbella
Location: Noida, Sector 88
Industry: Fashion / Apparel / E-commerce
Experience Required: 5–8 Years
Working Days: 6 Days Working
Job Summary
Sotbella is looking for a result-oriented Marketing Manager to lead and execute the brand's overall marketing strategy. This role requires a hands-on leader who can drive customer acquisition, brand growth, and revenue performance across digital and offline channels.
The ideal candidate should have strong experience in fashion or e-commerce marketing, with a deep understanding of performance marketing, branding, and consumer behavior.
Key Responsibilities
- Plan and execute end-to-end marketing strategies aligned with business goals
- Lead digital marketing efforts including performance marketing (Meta & Google Ads), SEO, SEM, email marketing, and social media
- Drive customer acquisition, retention, and lifecycle marketing strategies
- Build and maintain strong brand positioning and communication across all channels
- Manage and optimize marketing campaigns to improve ROI and conversions
- Collaborate with creative, content, merchandising, and sales teams for campaign execution
- Handle influencer marketing, PR activities, and brand collaborations
- Monitor and manage marketing budgets effectively
- Analyze campaign performance, customer insights, and competitor strategies
- Improve website and marketplace performance (Nykaa, Myntra, etc.) through marketing initiatives
- Lead, mentor, and manage the marketing team
- Identify new growth opportunities, partnerships, and scaling strategies
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
- 5–8 years of relevant marketing experience, with 2–4 years in a managerial role
- Strong understanding of fashion, apparel, and e-commerce marketing
- Hands-on experience in performance marketing, branding, and growth strategies
- Strong analytical mindset with data-driven decision-making ability
- Experience with tools like Google Analytics, Meta Ads, Google Ads, CRM tools
- Excellent leadership, communication, and problem-solving skills
- Ability to work in a fast-paced, target-driven environment
Preferred Background
- Candidates from fashion, apparel, beauty, lifestyle, or D2C brands
- Experience in women's wear or fashion accessories brands
- Prior experience in scaling a brand through digital-first marketing strategies
