Simplotel is looking for a Marketing Expert to drive the marketing function of our B2B product for hotels. The marketing manager will formulate marketing strategies and execute them. He/she will own lead generation, nurturing of prospects, and customers who have churned out.
Responsibilities
- Formulate and execute marketing strategies to drive high-volume, high-quality inbound leads in a cost-effective manner.
- Create and execute a comprehensive lead nurturing strategy that will help us to engage and convert prospects into customers.
- Develop social media strategies to target specific audiences, such as prospects, existing clients, and churned-out customers, via targeted campaigns.
- Track marketing metrics via dashboards. Analyse the effectiveness of marketing campaigns to influence future courses of action.
- Own online and offline marketing for Simplotel. (Represent Simplotel at trade shows, events, and customer forums).
- Drive partnerships for Simplotel (identify partners/revenue managers, establish communication, present our product to them, and successfully onboard them to collaborate with our clients).
Requirements
- Excellent analytical and logical skills.
- High-energy individual with a go-getter attitude.
- 3-5 years of experience running B2B marketing (experience at a SaaS company is a plus).
- Great written communication skills.
- MBA + BTech preferred (not mandatory).
- Comfortable with ambiguity and unpredictable work hours.
Good Understanding Of Driving B2B Sales Leads Through
- Content marketing (e. g., website copy, blogs, case studies, webinars).
- Online organic channels (SEO, email marketing, social media marketing, and reputation sites such as Software Suggest).
- Inorganic marketing channels are paid channels such as Google SEM.
This job was posted by Lalam Jyoshna from Simplotel.
