Marketing Conceptualization and Planning:
- Develop marketing strategy to promote learning or specific concepts to the alstom global bid and project management community throughout the year
- Create promotional concepts, themes, and objectives in collaboration with involved stakeholders (organize focus groups, brainstorming etc. as needed) and requirement
- In case of in-person events, drafting detailed event plans as well as preparation timeline and milestones as well as stakeholder follow-up
- Develop academy branding, event layouts and draft agendas, including creating pamphlets or event guideswith same theme
- Draft yearly or special campaign budget proposals
- If additional support is needed, research and identifying suitable venues, dates, and times with involved stakeholders
Logistics and Coordination:
- Organize regular Steerco. or governance routines with stakeholders leading up to the marketing campaign
- Coordinate with all stakeholders to ensure smooth execution of all aspects in case of an online or in person event
- Identify if in-person event any transportation, accommodation, and other logistical needs and support regions for execution
- Managing event budgets and ensuring expenses stay within allocated limits.Coordinate PO requests if any vendor is needed
- Gather return of experience after events for continuous improvement
Marketing Campaign Content Design:
- Brief stakeholders as required on needs and expectations
- Set-up frequent exchanges with key speakers or leaders of activities to ensure coherence with event plan and agenda
- Ensure promotional campaign plan and execution process is clear for all
- Propose draft of scripts when required to meet program objectives
- Consolidate presentations, enhance when possible
- Create document and promotion common storage area for efficient collaboration
- Create collateral designs, testimonial video recordings as needed that are designed and created in-house
- Post-event learning path creation with key highlights of the event if relevant, internal newsarticle etc.
Marketing and Promotion:
- Support with global communication strategy to promote academy whether for learning or certification activities
- Identify fun, network exchange moments or innovative communication types for participants in any type of event
- Propose pre-campaign reminders, recordings or follow-up engaging material
- Oversee event setup and execution, ensuring everything runs smoothly by coordinating with local staff/vendors etc.
- Addressing any issues or problems that arise during the event-problem solving
- Brief key guest speakers and ensure they can connect easily if not on-site
