Marketing Manager (HubSpot & Email Marketing)
Role Overview
We are seeking a highly organized and detail-oriented Marketing Manager to own and optimize our email marketing and marketing automation initiatives through HubSpot. This role will be responsible for end-to-end campaign execution, platform management, workflow optimization, reporting, and operational excellence across marketing programs.
The ideal candidate is a hands-on HubSpot expert who thrives in a fast-paced environment, enjoys problem-solving, and can balance execution, analytics, and process optimization while ensuring flawless campaign delivery.
This is an individual contributor role with end-to-end ownership of marketing operations and HubSpot execution.
Key Responsibilities
Email Marketing & Campaign Execution
- Execute and manage end-to-end email marketing campaigns within HubSpot
- Build, test, schedule, and launch marketing emails, nurture streams, and automated workflows
- Manage audience segmentation, personalization, suppression lists, and campaign targeting
- Conduct A/B testing to improve campaign engagement and conversion performance
- Ensure all campaigns are delivered accurately, on time, and aligned with brand standards
HubSpot & Marketing Automation Management
- Own day-to-day HubSpot operations, including workflows, forms, lists, automation, and campaign setup
- Monitor and troubleshoot platform issues, automation failures, sync errors, and campaign delivery problems
- Maintain data hygiene and ensure CRM/database integrity across systems
- Collaborate with Salesforce and other integrated platforms to ensure seamless marketing operations
- Identify opportunities to improve automation efficiency and scalability
Reporting & Analytics
- Develop and maintain campaign performance dashboards and reporting
- Analyze email marketing KPIs including deliverability, open rates, CTR, conversion rates, and pipeline impact
- Provide actionable insights and optimization recommendations based on campaign performance
- Support leadership with recurring reporting and marketing performance analysis
Cross-Functional Collaboration
- Partner closely with content, creative, digital, analytics, and sales teams to execute campaigns effectively
- Coordinate campaign timelines, approvals, testing, and stakeholder communication
- Support broader marketing initiatives and operational process improvements
Requirements
Requirements
- 5 years of experience in marketing operations and managing marketing automation tools
- 3-5 years of hands-on experience managing HubSpot, specifically focused on email marketing and marketing automation
- Strong experience building workflows, nurture journeys, segmentation strategies, and automated campaigns
- Proven ability to manage multiple campaigns and deadlines in a fast-paced environment
- Strong analytical mindset with experience in campaign reporting and performance optimization
- Exceptional attention to detail and strong QA/testing capabilities
- Experience with CRM systems and integrations, preferably Salesforce
- Understanding of email deliverability best practices and marketing operations processes
- Strong communication and stakeholder management skills
- Experience with Google Ads, LinkedIn Ads, Google Analytics, and Google Tag Manager (GTM) is a plus
- Exposure to B2B marketing environments and lead generation programs is preferred
What Success Looks Like
- Consistent, high-quality, error-free campaign execution
- Efficient and scalable marketing automation processes
- Improved engagement and conversion performance across email programs
- Reliable reporting and actionable marketing insights
- Strong operational ownership of HubSpot and campaign workflows
Ideal Candidate
A proactive and execution-focused marketing operations professional who combines strong HubSpot expertise with analytical thinking and operational excellence. This person is highly dependable, process-oriented, and comfortable owning both campaign execution and platform optimization in a dynamic marketing environment.
Work Schedule & Location
- Full-time remote/work-from-home role
- Candidates can be based anywhere geographically
- Must be available to work EST business hours: 9:00 AM ET - 6:00 PM ET
- Ability to collaborate effectively with global and cross-functional teams during EST hours is essential
- This role requires strong ownership, responsiveness, and the ability to operate independently in a remote work environment
Benefits
- Medical Benefits
- Remote work
