Marketing Manager
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About the Company
Rusk Media is building the future of entertainment. We are on a mission to revolutionize how entertainment is consumed among the 12-34 audience across the globe. We deliver fiction entertainment via our products across the advertiser-led (AVOD) and subscriber-led (SVOD / OTT) landscape. With a customer-first mindset and branded content, we've delivered massive value to advertisers across the nation through IPs like Alright, Binge, LIT, and Playground, as wel as shows on OTTs like Amazon miniTV, MX Player, and Hotstar.
Role Overview
We are seeking a Marketing Manager to lead the marketing of Alright TV's long-form and microdrama slate. The role will focus on positioning Alright TV as the go-to destination for premium youth-first storytelling while also driving visibility and ROI from paid content partnerships with other OTT platforms.
Key Responsibilities
• Microdrama Launches: Build and execute launch campaigns for microdramas (30–60 min story arcs) to maximize buzz and youth engagement.
• Alright TV Brand Marketing: Position Alright TV as a premium youth entertainment brand through consistent storytelling, PR, and social amplification.
• Content Marketing Assets: Manage trailers, teasers, posters, social snippets, and influencer-led campaigns to build hype around releases.
• Performance & Analytics: Track campaign KPIs (audience reach, engagement, viewership uplift, OTT partner traction) and optimize campaigns for ROI.
• OTT Marketing:
o Collaborate with OTT partners on launch campaigns and co-branded promotions.
o Build tailored marketing narratives for each OTT release to highlight Alright TV's creative edge.
o Ensure sponsor/brand integration marketing aligns with OTT content launches.
Qualifications
• 3–5 years in digital content/OTT/branded entertainment marketing.
• Strong experience in launch marketing for shows/films/web-series.
• Familiarity with OTT ecosystem and content deal workflows.
• Excellent creative + analytical balance — able to build narratives and measure ROI.
• Proven ability to work with cross-functional teams (content, creative, sales, OTT partners).
Benefits
● 5 working days in a week (Mon-Fri)
● Unlimited Paid Leave Policy
● 10L of Health Insurance above CTC
Job ID: 151548605
Skills:
Email Marketing, Digital Marketing, performance marketing, Market Research, Marketing Strategy, analytics platforms, digital marketing tools, analytical and reporting skills, Sales, social media marketing automation, brand communications, social media
Skills:
Performance Monitoring, Negotiation, Cross-functional Collaboration, influencer marketing, Analytics
Skills:
Predictive Analytics, Google Analytics, AI-powered tools, ChatGPT, analytics platforms, audience segmentation, campaign optimization, performance forecasting, automated reporting
Skills:
Digital Analytics, Performance Optimization, OTT, Meta, Google, Connected TV, Youtube, audience segmentation, Digital Marketing, Campaign Measurement, Programmatic
Skills:
Reporting Tools, Email Marketing, Canva, performance marketing, Digital Marketing, Content Marketing, Digital Design, Analytical Skills, Google Workspace, Marketing Analytics, Copywriting, social media, Microsoft Office Suite
