Digital Marketing Manager

Role Title: Manager – Digital Marketing

Location: Mumbai

Function: Marketing

Business : Digital Business

Manager/ Senior Manager - Digital Marketing

Purpose

We are looking for a passionate and results-driven Digital Marketing Manager with 6–8 years of experience to lead integrated digital campaigns across content launches, brand initiatives, and business priorities.

The ideal candidate will have deep expertise in the digital media ecosystem, with hands-on experience planning and executing large-scale campaigns across paid, owned, and partner platforms. This role requires a strategic thinker who can seamlessly translate business objectives into impactful marketing campaigns while collaborating across multiple teams and managing external agency partners.

Key Responsibilities

• Translate business objectives into actionable digital marketing strategies and integrated campaign plans.
• Lead end-to-end planning, execution, and optimization of digital marketing campaigns for marquee content launches, brand initiatives, and strategic business priorities.
• Develop data-driven media strategies across Meta, Google, YouTube, Programmatic, Connected TV (CTV), OTT ecosystems, and emerging digital platforms.
• Drive brand awareness, audience reach, engagement, consideration, and audience acquisition through targeted upper- and mid-funnel marketing initiatives.
• Identify innovative opportunities with publishers, digital platforms, creators, influencers, and media partners to maximize campaign reach and effectiveness.
• Continuously monitor, analyze, and optimize campaign performance using audience insights, marketing analytics, and performance metrics to improve outcomes.
• Ensure campaign messaging, creative assets, and media plans are aligned with business objectives, audience segments, and content positioning.
• Collaborate with cross-functional teams including Content, Brand, Product, Creative, Media, Analytics, and Leadership to deliver integrated marketing campaigns.
• Manage media agencies, creative agencies, publishers, and external partners to ensure seamless execution, quality delivery, and adherence to timelines.
• Present campaign strategies, performance insights, post-campaign analyses, and actionable recommendations to senior leadership.

Success Metrics

• Achieve campaign objectives across awareness, reach, engagement, and audience acquisition.
• Drive growth in viewership, watch time, and content consumption.
• Improve video performance through higher views, completion rates, and engagement.
• Deliver measurable brand awareness lift and campaign effectiveness.
• Optimize media investments to achieve cost-efficient performance (CPM, CPC, CPE, and ROI where applicable).
• Present actionable insights and recommendations based on campaign performance and business outcomes.

Preferred Experience

• 7–9 years of experience in Digital Marketing, Performance Marketing, Brand Marketing, Media Planning, or Integrated Marketing.
• Experience in OTT, streaming platforms, entertainment, media, FMCG, consumer technology, internet, or other digital-first organizations is preferred.
• Demonstrated expertise in planning, executing, and optimizing integrated digital marketing campaigns across platforms including Meta, Google Ads, YouTube, Programmatic, DV360, Connected TV (CTV), and other emerging digital channels.
• Strong understanding of digital media planning, audience segmentation, attribution models, campaign measurement, digital analytics, and performance optimization.
• Proven experience collaborating with media agencies, creative agencies, publishers, and cross-functional stakeholders to deliver high-impact marketing campaigns.
• Ability to translate business objectives into data-driven marketing strategies and actionable campaign recommendations.
• Strong analytical, communication, stakeholder management, and presentation skills, with the ability to influence decisions across teams and leadership levels.

Why Join Sony Pictures Networks India

Sony Pictures Networks India (SPNI), formerly Culver Max Entertainment Pvt. Ltd., is one of India's leading media and entertainment companies and an indirect wholly owned subsidiary of Sony Group Corporation, Japan.

SPNI operates an extensive portfolio of television channels, the premium OTT platform SonyLIV, Studio NEXT, and international businesses, reaching over 700 million viewers across India and 150+ countries.

Recognized as an employer of choice, SPNI has received numerous accolades, including:

• Great Place to Work® – India's Best Companies to Work For
• AVTAR & Seramount – Most Inclusive Companies Index
• 100 Best Companies for Women in India
• ET Future Skills Awards
• TISS LeapVault CLO Awards

Join us to build campaigns that shape entertainment experiences for millions of audiences across India and beyond.