Marketing Executive (Digital & Influencer Marketing)Location: Mumbai (On-site)
CTC: 3 LPA 5 LPA (based on experience)
Department: Marketing & Growth
About RentkarRentkar is India's fastest-growing gadget rental startup that lets users experience high-end tech PS5s, MacBooks, cameras, GoPros, and more on flexible rentals with zero deposits. We're building the next-gen rental experience combining creativity, speed, and storytelling.
Role OverviewWe're looking for a hands-on marketing professional who understands digital media, influencer marketing, and storytelling. The ideal candidate knows how to turn content ideas into performance campaigns whether it's Meta ads, influencer collaborations, or creative video shoots.
Key Responsibilities1. Digital Marketing & Ads- Plan and execute Meta, Instagram, Facebook, and Google Ads campaigns.
- Optimize ad creatives, targeting, and budgets for best ROI.
- Track campaign performance using Meta Ads Manager, Google Analytics, and Sheets dashboards.
- Ideate ad visuals and copy in coordination with the design and content teams.
2. Influencer Marketing & Outreach- Identify and onboard relevant influencers, content creators, and micro-creators.
- Handle negotiations, barter deals, and paid collaborations.
- Build long-term relationships with creators and agencies.
- Track performance of influencer posts and manage reporting.
3. Content & Production- Work with the in-house creative team to ideate reels, videos, and campaign content.
- Have basic knowledge of camera gear, lighting, and shoot setups to support content production.
- Help organize shoots for product ads, testimonials, or behind-the-scenes clips.
- Collaborate with editors and designers to maintain Rentkar's brand tone.
4. Brand Campaigns & Partnerships- Assist in planning campaign calendars, festive promotions, and product launch videos.
- Coordinate with partner brands and agencies for cross-promotion campaigns.
- Explore offline and on-ground activation ideas (pop-ups, college fests, gaming events).
Requirements- 13 years of experience in digital/influencer marketing or brand content.
- Understanding of social media algorithms and ad platforms (Meta, Google, YouTube).
- Excellent communication, negotiation, and coordination skills.
- Interest or basic knowledge of cameras, gadgets, and content creation.
- Comfortable in a fast-paced startup where ideas move quickly.
Good to Have- Experience with tools like Canva, Meta Ads Manager, Notion, Google Sheets.
- Prior work in tech, D2C, or content-driven brands.
- A creative mind with a passion for digital storytelling and gadgets.
Perks- Work with a young, creative team building a unique rental experience in India.
- Opportunity to experiment with new ad formats and campaign ideas.
- Access to Rentkar's gear cameras, gaming consoles, and more for content projects.
- Flat hierarchy, fast decision-making, and visible impact.