Marketing Manager

This is a high-impact role focused on building and shaping emerging categories and driving consumer conversion from awareness to trials. The role requires creating and scaling new business verticals while leading innovation-led marketing initiatives.

o Drive a challenging and exciting category focused on consumer conversion (awareness to trials)

o Lead category creation initiatives

o Build new business verticals from scratch

o Drive new launches and develop categories for emerging consumer segments

o Align and lead cross-functional teams for AI-led initiatives and Rx team integration on brand

1. Brand Strategy Development & Marketing

• Build and drive the annual and long-term brand strategy for assigned brands

• Manage and strengthen brand identity

• Analyse market trends and customer insights

• Develop competitive positioning for the brand

• Create compelling brand propositions

• Develop Go-To-Market (GTM) strategies

2. Product Launches and Promotions

• Plan and oversee product launches and marketing campaigns

• Drive promotional campaigns and media planning for brands

• Lead the design and execution of brand collaterals

3. Market Research and Analysis

• Conduct market research to understand consumer behaviour, market conditions, and competitor activities

• Leverage insights to inform marketing strategies and product development decisions

4. OT Channel Growth

• Drive E-commerce, Q-commerce, Modern Trade, and D2C business strategy and growth

• Build integrated channel strategies to accelerate brand performance

5. Cross-Functional Collaboration

• Collaborate with Sales, Operations, and R&D to ensure consistent brand messaging

• Ensure product offerings align with customer needs and expectations

6. Brand Communication

• Conceptualise and build relevant communication strategies for the brand

• Ensure consistency of brand messaging across all platforms and touchpoints

7. Customer Relationship Management

• Strengthen customer engagement and long-term brand relationships

8. Performance Tracking & Reporting

• Monitor the performance of brand initiatives and campaigns

• Analyse sales data, market share, and other key metrics

• Track effectiveness of marketing plans and suggest improvements

9. New Product Development

• Develop proof of concepts for consumer validation

• Create category refreshers and innovation pipelines

10. AI Leadership in Marketing

•Identify and implement AI-led use cases in marketing

• Drive AI adoption and capability building within the marketing team

IDEAL CANDIDATE PROFILE

•

5-8 years of total experience with a strong marketing exposure post MBA in Marketing

from a top tier institute

• 3-5 years of experience in marketing and brand building, preferably in FMCG

• Proven experience in category creation and scaling brands, with exposure to digital-led consumer acquisition will be highly preferred

• Strong understanding of digital ecosystems, including performance marketing and consumer acquisition funnels

• Exposure to technology- and AI-led business or marketing implementations

• Prior experience managing or leading a small team is preferred

• Strong strategic thinking, execution focus, and cross-functional collaboration skills

• Ability to operate in a fast-paced, innovation-driven environment and build businesses from scratch