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NGenious Solutions Inc.

Marketing Manager

NGenious Solutions Inc.
Thane, India
Fresher
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  • Posted 2 months ago
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Job Description

Key Skills

  • AI-driven Performance Optimization
  • Branding, Brand Visibility and Brand Metrics
  • Market Research & Analysis
  • Developing & Implementation of Marketing Strategies (Both Online / Offline)
  • Lead Generation
  • Social Media, Online Marketing, Content Marketing Management
  • Campaign Management
  • Budget Management
  • Marketing Collaterals
  • Team Building & Resource Management
  • Collaboration

Skills & Responsibilities

  • Create and implement marketing plans that align with company goals, including brand positioning, target audience identification, and multi-channel campaign execution.
  • Optimize marketing performance using AI tools and ensure efficient budget allocation
  • Plan, manage, and optimize the marketing budget, ensuring cost-effective use of resources and maximizing return on investment.
  • Lead initiatives related to branding and rebranding, including visual identity (logos, templates, signage), messaging (vision, mission), and ensuring consistent representation across all platforms.
  • Implement strategies to build brand visibility and recognition in the software industry, including thought leadership positioning and regular measurement through brand awareness surveys and sentiment analysis.
  • Design and run targeted campaigns across digital channels (SEO, SEM, email, social media, webinars, events) to attract and convert qualified leads, contributing significantly to the sales pipeline.
  • Track and report on marketing KPIs such as CTR, conversion rates, and campaign ROI to ensure effectiveness and continuous improvement.
  • Stay updated on industry trends, competitor activities, and customer needs to guide marketing direction and identify new opportunities for growth.
  • Build and manage the marketing team by hiring the right talent, assigning clear KPIs/KRAs, conducting regular reviews, and providing mentoring and training to ensure team growth and productivity.
  • Work closely with sales, product, and customer support teams to ensure marketing activities are aligned with business objectives and drive tangible outcomes.
  • Collaborate with distributors and channel partners to increase brand reach and execute region-specific marketing strategies for greater market penetration.

Qualification

Bachelor's degree in Marketing, Business Administration, or related field

Certification

Relevant certifications in marketing or related field

More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

Job ID: 145201417

Jobs by Skill - IT
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Last Updated: 19-05-2026 02:04:14 AM
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