Influencer Marketing Manager

1. Strategic

Receive medium - large client briefs and decode them with the team

Review client briefs received & decoded by Associate Managers and Sr. Executives

2. Communication & Coordination

Regular touch-base calls and meetings with clients to provide updates, collect feedback,

build relationship, understand client's strategic / growth plans, and identify upsell

opportunities

Daily communication with clients to provide updates and collect feedback

Ensure timely and prompt action (by the team) basis client feedback

Ensure timely and proactive response to client emails (by self and by team)

Review accuracy and completeness of information to be shared with functional teams

Coordinate with functional teams to ensure timely, accurate and complete delivery of client

work

3. Revenue and Profitability

Take responsibility for campaign budget management to ensure campaign profitability and

ensure deadlines and key milestones are met

Understand the finance processes and ensure team accuracy with client billings and supplier

payments

Fulfilling targets for the brands.

4. New Business Pitches and Negotiations:

Project pitches to building Influencer/ Pollen marketing strategies and pitching them

(Celebrities to Micro-Influencers) to brands in different industries - FMCG, automobile,

Beauty, Lifestyle, etc. (as per their campaign requirements)

Negotiating influencer cost(s)/rates for the campaign.

5. HR and Team Management

Organize weekly team meetings to track work progress and provide feedback to the team as

a whole

Organize regular one-on-one discussion (with team members) to provide and collect

individual feedback

Hire capable, independent resources that can understand, communicate and execute client

briefs accurately

Create a team culture of research and self-development

Build more capable teams by mentoring and guiding them to find solutions proactively – on

the client-side as well as internally

Work with the L&D team to structure training programs that directly impact work quality

along with specific competencies