Industry & Sector: A high-growth player in AI-enabled product engineering and enterprise SaaS, building intelligent automation, analytics, and ML-powered products for B2B customers across healthcare, fintech, and industrial verticals. We design scalable solutions that translate advanced research into commercial impact for enterprise buyers and channel partners.
Role: Marketing Manager (Digital & Growth) On-site, India
Role & Responsibilities
- Define and execute an integrated digital growth strategy to generate qualified leads, accelerate pipeline, and improve customer acquisition metrics across target enterprise segments.
- Plan, launch, and continuously optimize paid acquisition campaigns (search, social, and display) to maximize ROI and lower CAC.
- Own organic growth: implement technical SEO, content strategy, on-page optimization, and backlink initiatives to increase search visibility and organic traffic.
- Design and operate lead-nurture programs and lifecycle campaigns in marketing automation to improve MQLSQL conversion and shorten sales cycles.
- Collaborate with product, sales, design, and analytics teams to create GTM campaigns, product launches, case studies, and sales enablement materials.
- Instrument and report campaign performance using analytics and dashboards; run A/B tests and data-driven experiments to iterate on conversion funnels and user journeys.
Skills & Qualifications
Must-Have
- Google Analytics 4
- Google Ads
- Meta Ads Manager
- SEO
- Marketing Automation
- HubSpot
- A/B testing
- Content Marketing
Preferred
- SQL
- Salesforce CRM
- Google Data Studio
Benefits & Culture Highlights
- Competitive compensation with performance-linked bonuses and clear ownership of growth KPIs.
- Fast-paced, collaborative engineering-driven culture with direct exposure to product and leadership.
- Investment in professional growth: certifications, conferences, and cross-functional learning opportunities.
This role is ideal for a hands-on marketing leader who combines technical analytics, performance advertising, and content-driven SEO to scale enterprise demand. If you are data-first, execution-oriented, and thrive in a product-led environment, this is an opportunity to own end-to-end growth for AI-enabled enterprise solutions.
Skills: google ads,seo,marketing automation,hubspot,a/b testing,content marketing,sql,google data studio,campaigns,sales,brand management,performance marketing,product marketing,team leadership,reporting and analytics,offline marketing,online marketplace,marketing strategy,d2c,fmcg,meta ads manager,crm tools
