Marketing Manager

Mentoria

Mumbai, India

3-6 Years

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Job Description

Mumbai | Full-time | On-site (Andheri West)

Apply: Cold-email [Confidential Information] with why you want this job and why you're the perfect fit.

What is Mentoria Connect

Mentoria Connect is not just an app. It's a career transformation engine for the 100M+ working professionals in India who are:

Unhappy in their jobs
Looking to switch careers or find meaning
Trying to grow faster, earn more, or escape toxic work cultures
Exploring global moves, career transitions, or just clarity

On the app, users can:

Book 1:1 mentorship with top professionals across 300+ careers
Get expert help with salary jumps, transitions, job searches, workplace problems
Use an AI-powered Job Discovery & Application Agent to:
Discover personalised job opportunities
Auto-fill and tailor CVs and cover letters
Get guidance from trained AI career agents and human mentors working in sync

We're building the ChatGPT + Headspace + Naukri + Mentor-in-your-pocket, all rolled into one. This is not another career coaching platform. This is career clarity, discovery, and action at scale.

And you'll be the one who drives this into the hands of the next 100,000 users.

The Role:

You will own end-to-end marketing for Mentoria Connect. This is your company's growth engine to drive: strategy, execution, performance, content, product marketing, everything.

You will:

Build the funnel
Craft the narrative
Drive app installs and trials
Scale retention and referrals
Own growth metrics across the board

This is a zero-to-one, high-stakes role where you'll be:

A strategist
A creator
A media buyer
A copywriter
A product marketer
A growth hacker

What you will have and won't have

You'll Have:

Access to every AI tool you need from copy to creative to automation
Interns and freelancers for execution support
Full budgetary control to experiment, test, and scale
A company that rewards performance, speed, and experiments that move the needle

You Won't Have (yet):

A team to delegate to besides interns/junior associates
A giant brand to ride on
Endless time to figure it out

But in today's AI-powered, agentic world: that's all you need.

You are the team. The AI is your team. The better you are with tools, automation, and first-principles thinking, the faster you'll win.

What will you own

Strategic Marketing & Brand Building

Define and evolve our brand positioning in the minds of professionals: not EdTech, not coaching : a new category of AI-powered career clarity
Craft our strategic narrative: why this matters, why now, and why us
Collaborate with founders on PR, thought leadership, and ecosystem presence
Build trust through credibility markers: mentor stories, user testimonials, social proof, expert endorsements
Launch brand campaigns that increase top-of-mind awareness, especially with early working professionals

User Acquisition & Performance

Run and optimise paid campaigns (Meta, Google, LinkedIn, etc.)
Own landing pages, ad creatives, and lead magnets
Drive installs, trials, mentor bookings, and paid conversions

Content & Product Marketing

Own all messaging: ads, website, emails, in-app
Use storytelling + sharp insights to build trust and urgency
Craft onboarding, push/email sequences, and mentor match journeys

Lifecycle, Retention & Referral

Automate journeys that bring users back
Run referral and ambassador programmes
Design workflows that boost weekly active users and mentor rebookings

Growth Hacking

Discover hidden channels, unconventional tactics, and loops
Use AI tools to rapidly experiment, produce content, and automate outreach
Treat CAC, LTV, conversion %, MAUs as your obsession

Who we're looking for

Somebody who understands brand building and strategic marketing, and not just tactical marketing/performance marketing.
36 years in Brand Management/Building
You've grown a consumer tech product or app: preferably in B2C SaaS, EdTech, FinTech, or HealthTech
You're hands-on with Meta, Google, and basic automation tools
You can write ads, manage freelancers, launch experiments, and optimise funnels
You understand the working professional psyche: their pain points, aspirations, and triggers
You live and breathe AI tools and use them to 10x your output
You want to own a marketing function, not just manage it

Why this role matters

This isn't a marketing job. This is the growth engine of a product that will impact millions of careers in India and beyond. You'll be driving the adoption of:

The AI Job Discovery Agent
The Human+AI mentorship engine
India's first subscription-based, scalable mentorship model

If you deliver, your work will:

Help millions escape job misery
Change lives, salaries, and stories
Define the future of career building in India

Compensation and Growth:

Let's be blunt. If you're applying just for a 2030% raise because you're switching companies, this role isn't for you.

We're not looking for marketers chasing hikes. We're looking for growth partners. Builders. Owners.

At Mentoria Connect, your compensation is not decided by market benchmarks, it's decided by how much impact you create.

Here's what our compensation philosophy looks like:

60% fixed + 40% outcome-based incentives and variables, both monthly and quarterly
Your monthly take-home will directly reflect the metrics you move. You grow installs, trials, rebookings You get paid accordingly.
Quarterly and half-yearly raises if you outperform. Not appraisals. Not politics. Just outcomes.
We reward creators and owners with bonuses, profit shares, and upside
You bring ideas that convert You don't just get applause, you get payouts.
We re-negotiate as you grow: if you take on more than expected, build faster than expected, or deliver beyond what was imagined, your compensation grows with you. We don't wait for annual reviews.
ESOPs/Equity Real ownership: we want you to think like a founder. And we reward you like one. If you deliver growth, you'll own a piece of the company you helped build.

Who should not apply