Marketing Manager

Role: Marketing Manager

Location: Powai, Mumbai, India (On-Site and only Mumbai-based candidates will be considered)

About the Role: SDA Bocconi Asia Center is seeking a strategic, creative, and data-driven Marketing Manager to lead digital marketing, content strategy, and CRM-driven initiatives. The role requires strong expertise in paid media, content creation, website management, and partner coordination to drive brand visibility and high-quality lead generation.

Minimum 4 Years of Work Experience

Key Responsibilities:

• Plan and execute multi-channel marketing campaigns across Meta, Google, LinkedIn, email, website, and social media
• Develop, write, edit, and publish high-quality content for blogs, website, landing pages, videos, newsletters, and campaigns
• Maintain and regularly update website content with SEO-focused improvements and keyword integration
• Use tools like Netcore and other CRM/automation platforms to manage lead nurturing workflows, segmentation, scoring, and reporting
• Analyze campaign and content performance, conduct A/B testing, and optimize strategies based on data insights
• Collaborate with internal teams, influencers, thought leaders, design teams, and key marketing partners to deliver cohesive brand communication
• Manage external agencies and marketing partners to ensure timely execution of campaigns and communication assets
• Monitor industry trends, competitor activities, and emerging digital strategies to refine overall marketing direction
• Ensure consistent brand voice and messaging across all touchpoints

Requirements:

• Minimum 4 Years ofexperience in marketing, digital advertising, or content-focused roles
• Strong skills in copywriting, long-form content creation, and multi-format content development
• Hands-on experience with Meta Ads, Google Ads, LinkedIn Ads, HubSpot, Netcore, and WordPress
• Strong communication, leadership, and project management capabilities
• MBA/Master's degree preferred

About the Organization:

SDA Bocconi Asia Center evolved from the need for a global business school that can disseminate world-class education in the Indian sub-continent. SDA Bocconi Asia Center is a pan-Asian hub in Mumbai that has been delivering Executive Education and Postgraduate Programs designed by SDA Bocconi School of Management, Italy since 2012. SDA Bocconi has a legacy of over 50 years and its prestigious triple crown accreditation - EQUIS, AMBA and AACSB has positioned it as a leading business school in the world. It ranks #4th in Europe by Financial Times 2022. https://sdabocconiasiacenter.com/

Apply Now: https://forms.gle/Kr6h7sL93E6jqKwh8