Marketing Manager

Company Description International Institute of Hotel Management (IIHM), founded in 1994, is part of the IndiSmart Group, a leading conglomerate in hospitality management education, training, and consultancy across India and South East Asia. IIHM pioneered collegiate hospitality programs in India, offering globally recognized skills and international degrees through collaborations with Edinburgh Napier University and the University of West London. IIHM provides flexible study pathways across multiple international locations. The institute maintains partnerships in the UK, USA, Canada, Australia, Mauritius, the Middle East, and South-East Asia, enabling students to study, work, and build careers worldwide. Its accomplished alumni work with renowned global hotel chains, contributing significantly to the international hospitality industry.

Job Location - Kolkata | Siliguri | Kalimpong | Hyderabad | Bangalore | Goa

Role Description The Marketing Manager will lead the planning and execution of marketing initiatives that strengthen IIHM's brand and support student recruitment and institutional partnerships. This full-time, on-site role, based in the Kolkata metropolitan area, involves developing and implementing integrated marketing campaigns across digital, print, and event channels. Day-to-day responsibilities include market research, campaign planning, content coordination, social media and performance marketing oversight, and collaboration with admissions and academic teams to align messaging with institutional goals. The Marketing Manager will analyze campaign performance, manage budgets and vendor relationships, and ensure consistent brand communication across all campuses and partner institutions. The role also includes coordinating promotional events, education fairs, and outreach activities to enhance IIHM's visibility in domestic and international markets.

Qualifications

• Candidates should possess strong skills in marketing strategy development, campaign planning, and brand management.
• Candidates should possess skills in digital marketing, social media management, and content marketing.
• Candidates should possess skills in market research, data analysis, and reporting to optimize marketing performance.
• Candidates should possess skills in communication, copywriting, and editorial review for marketing collateral.
• Candidates should possess skills in project management, stakeholder coordination, and vendor management.
• Relevant bachelor's degree in Marketing, Business, Communications, or a related field; a postgraduate qualification in marketing or hospitality management is an advantage.
• Previous experience in education, hospitality, or service-sector marketing is highly beneficial.
• Ability to work on-site in the Kolkata metropolitan area, with strong interpersonal skills and a collaborative working style.