Marketing Manager EdTech

Company Description The TuitionE is an online tutoring platform that connects learners with experienced teachers for ICSE, CBSE, and ISC curricula across the UAE, KSA, Oman, Qatar, and Bahrain. The organization focuses on delivering personalized guidance tailored to each student's learning style and pace. Teaching methods are student-centric, emphasizing clarity, engagement, and academic confidence. By offering high-quality instruction in the comfort of learners homes, The TuitionE aims to make education more accessible, flexible, and effective for families seeking reliable academic support.
Role Description The Marketing Manager – EdTech will lead and execute marketing strategies to grow The TuitionE's presence in target markets and drive student enrollments. This full-time, on-site role in Kolkata involves planning and managing digital campaigns, social media activities, and performance marketing initiatives suited to the EdTech space. The role includes developing brand positioning, creating and overseeing marketing content, coordinating with sales and academic teams, and monitoring campaign analytics to optimize results. The Marketing Manager will also research market trends, competitor offerings, and customer insights to refine go-to-market plans and improve overall brand visibility and engagement.
Qualifications

• Experience in marketing strategy and campaign management within EdTech or education services.
• Skills in digital marketing, including social media management, paid advertising, and marketing analytics.
• Ability to develop and manage content for web, social media, and email marketing, with strong copywriting and storytelling capabilities.
• Proficiency in using marketing tools and CRM platforms to track performance and manage leads.
• Strong analytical, problem-solving, and project management skills, with attention to detail and timelines.
• Excellent written and verbal communication skills, with the ability to collaborate across teams and stakeholders.
• Bachelor's degree in Marketing, Business, Communication, or a related field; advanced qualifications in digital marketing or EdTech are an advantage.
• Prior experience in on-site roles and familiarity with the Kolkata or GCC education market is beneficial.