Marketing Operations Manager

Key Responsibilities

Campaign Execution & Automation

• Build, configure, and launch multi-channel campaigns in Marketo (email nurture flows, landing pages, forms, and programs).
• Implement and manage complex lead nurturing programs and automation workflows.
• Ensure campaigns adhere to brand guidelines, best practices, and data privacy regulations (GDPR, CCPA).

Email & Landing Page Management

• Develop engaging email communications with segmentation, personalization, A/B testing, and deliverability best practices.
• Design and optimize landing pages and forms to maximize conversion rates.

Data Management & CRM Integration

• Maintain Marketo data hygiene and ensure seamless Salesforce CRM integration.
• Support list imports, segmentation, and data enrichment.

Reporting & Analytics

• Track, analyze, and report campaign performance metrics.
• Develop dashboards and provide actionable insights to stakeholders.

Collaboration & Continuous Improvement

• Work with cross-functional teams to align on campaign goals, messaging, and follow-up strategies.
• Recommend process improvements and leverage new Marketo features for efficiency.

Testing & Optimization

• Design and execute A/B tests for email subject lines, calls-to-action, landing page layouts, and other campaign elements.