Role Details
Driving integrated marketing communications in collaboration with Business Support and Zonal Marketing teams. Strong experience across ATL and BTL campaigns, delivering strategic campaign support to business teams and ensuring consistent execution and driving campaigns end to end across all customer touchpoints.
Overall Job Description: Development of e-mailers, Product launch, ATL / BTL development and management, vendor management and regulatory communication support
- Support all Brand Communication activities including ATL, BTL, Retail along various product launches
- Campaign management support and development of creatives for various mediums as per business and marketing plan requirement
- Innovate Idea's in all communication mediums & Develop new vendors for innovative branding solutions and cost optimization
- Ensure compliance of brand guidelines in all communication (internal and external)
- Works directly with product teams to draft key communications plans.
- Creates and oversees content and provides direction to develop innovative, effective and engaging product communications
- Serves as key liaison across product teams, ensuring consistency and standards for communications reaching external audiences
- Manage creative agencies and retainer partners and keep track of campaign and competition performance
- Ensure quality of creative and content with adherence to brand ethos and narrative
- Regulatory Communications – Act as a single point of contact for all creating Regulatory Communications for the Bank
- Experience in agency and vendor management
Education and Work Experience Requirements:
Preferred: Post Graduate / MBA
WORK EXPERIENCE
Essential requirement: 8 – 10 years of Work Experience
Preferred: Marketing Role in a Bank/Telecom/Insurance/Consumer Durable/FMCG. (Prior agency working experience)
- Experience in marketing communication management in a fast paced sector like Banking, telecom etc.
- Ability to work with cross functional teams
- Ability to prioritize among various projects and comfortable working in ambiguous and fast changing work environment
Desired Behavioral / Functional Traits
- Excellent interpersonal skills
- Good communication skills
- Team Player
- Results orientated with a strong drive to launch campaigns
