Marketing Manager

Marketing Manager – Cosmetics & Beauty | Tee Ess

Marketing Manager – Cosmetics & Beauty

Company: Tee Ess

Experience: 6–10 years | Employment Type: Full-time

Role Summary

Tee Ess is seeking an experienced, result-oriented Marketing Manager to lead overall marketing strategy, brand growth, customer acquisition, retention, and revenue. The ideal candidate will have experience in cosmetics, beauty, skincare, haircare, FMCG, D2C, e-commerce, or related consumer businesses.

Key Responsibilities

Develop and execute annual, quarterly, and monthly marketing strategies, plans, budgets, KPIs, and campaigns aligned with business goals.

Build Tee Ess brand positioning, communication, brand identity, awareness, and market presence.

Develop go-to-market strategies and manage pre-launch, launch, and post-launch marketing for new products.

Lead digital and performance marketing across Google Ads, Meta, YouTube, SEO/SEM, social media, email, WhatsApp, and D2C channels.

Drive customer acquisition, conversion, retention, repeat purchases, cross-selling, upselling, and loyalty initiatives.

Manage social media, content strategy, influencer/creator marketing, and beauty community engagement.

Drive D2C and marketplace growth through product merchandising, promotions, visibility, conversion, ratings, and reviews.

Support retail and trade marketing through in-store branding, sampling, promotions, activations, and merchandising.

Plan and execute PR, events, product launches, exhibitions, workshops, and brand activations.

Manage creative, digital, PR, influencer, media, production, and event agencies/vendors.

Track CAC, ROAS, revenue, conversion, traffic, retention, CLV, engagement, and overall marketing ROI through dashboards and reports.

Conduct market, consumer, competitor, and category research to identify trends, opportunities, and growth strategies.

Collaborate with Sales, Product Development, R&D, E-commerce, Operations, Supply Chain, Finance, Creative, and Customer Support teams.

Qualifications & Experience

Bachelor's degree in Marketing, Business, Communications, or a related field; MBA/PGDM preferred.

6–10 years of relevant marketing experience, preferably in cosmetics, beauty, skincare, haircare, FMCG, D2C, e-commerce, or consumer brands.

Proven experience in integrated marketing, brand management, product launches, performance marketing, influencer marketing, social media, CRM, customer acquisition, and retention.

Strong experience managing agencies, influencers, vendors, and cross-functional stakeholders.

Proficiency in Google Analytics, advertising platforms, CRM tools, marketing dashboards, and reporting systems.

Key Skills

Brand & integrated marketing

Digital & performance marketing

D2C & marketplace marketing

Social media & content

Influencer & creator marketing

CRM, retention & customer lifecycle

Retail & trade marketing

Analytics, CAC, ROAS, CLV & ROI

Market research & competitive intelligence

Project, agency and stakeholder management

Personal Attributes

Strategic, creative, analytical, consumer-focused, commercially minded, proactive, adaptable, strong in communication and leadership, and committed to delivering measurable business results.

KPIs

Marketing and revenue growth, CAC, ROAS, marketing ROI, D2C/marketplace revenue and conversion, brand awareness and engagement, product launch performance, retention and repeat purchases, CLV, influencer ROI, retail/PR/activation performance, budget adherence, and quality of reporting and insights.

Working Conditions

Full-time role at Tee Ess corporate office, involving close cross-functional collaboration, occasional extended hours during peak campaigns and launches, and travel as required for meetings, launches, retail visits, events, and business development.