Role Overview
We are looking for a dynamic and results-driven Marketing Manager to lead the launch, sustenance, and inventory-led marketing for assigned real estate projects.
Key Responsibilities
- Project Marketing Strategy & Execution: Lead launch, sustenance, and inventory-led marketing initiatives for assigned projects, translating business and sales objectives into effective marketing plans.
- Campaign Planning & Performance: Drive end-to-end campaign planning, communication strategy, and on-ground execution, ensuring consistency with the Kohinoor brand positioning while achieving defined walk-in, lead and revenue targets.
- Agency & Partner Management: Manage creative, media, digital, influencer, PR and other marketing partners. Develop clear briefs, establish timelines, monitor deliverables, and ensure quality and timely execution.
- Events & Customer Engagement: Plan and execute project events, customer engagement initiatives, property showcases, experiential activities and channel partner (CP) activations to generate awareness, engagement and sales opportunities.
- Market & Competitor Intelligence: Track competitor projects, pricing, offers, promotions, media presence and communication strategies. Translate market intelligence into actionable opportunities and recommendations for assigned projects.
- Budget & Marketing Performance Management: Track project-wise marketing budgets, spends, utilisation and ROI. Monitor campaign performance and provide regular insights to optimise marketing investments and improve outcomes.
- Digital & New-Age Marketing: Identify and implement relevant applications of AI, technology, automation, data-driven marketing and emerging digital tools to improve campaign efficiency, customer engagement, lead generation and overall marketing effectiveness.
- Cross-functional Collaboration: Work closely with Sales, CRM, Business Development, Design and other internal teams to ensure seamless execution of marketing initiatives and alignment with business priorities.
Candidate Profile-
- 8+ years of experience in marketing, preferably within real estate.
- Strong understanding of integrated marketing across ATL, BTL, digital, social media, events and performance marketing.
- Excellent project management, communication, negotiation and stakeholder-management skills.
