We are looking for a dynamic Marketing Manager to own our brand narrative as we transition from Enterprise SaaS into the DeepTech space. You will be the architect of our market presence — blending brand storytelling with data-driven digital strategies and on-ground event execution.
Key Responsibilities
Brand Management
- Own and evolve the brand identity across all customer touchpoints
- Develop brand guidelines and ensure consistent visual and verbal communication
- Lead brand positioning strategy as the company expands into DeepTech
- Drive thought leadership content and PR initiatives
- Monitor brand perception and manage reputation proactively
Strategic Marketing & Planning
- Build annual and quarterly marketing plans aligned with business growth objectives
- Conduct competitive analysis and market research to identify opportunities
- Define target segments and craft go-to-market strategies for new offerings
- Collaborate closely with sales and product teams to align messaging and campaigns
Digital & Social Media Management
- Manage and grow the company's presence across LinkedIn, Twitter/X, and other relevant platforms
- Plan and execute performance marketing campaigns (SEO, SEM, paid social)
- Track digital KPIs and optimize campaigns based on analytics and insights
- Manage the content calendar and oversee website content strategy
Events — ATL & BTL
- Plan and execute industry events, product launches, webinars, and trade show participation
- Coordinate ATL campaigns (press, digital OOH) and BTL activations (demos, workshops)
- Manage event budgets, vendor relationships, and post-event reporting
Requirements
- 4–7 years of marketing experience, ideally in B2B SaaS or technology companies
- Proven track record in brand building and strategic marketing
- Strong understanding of digital marketing platforms, tools, and analytics
- Experience managing events from concept to execution — ATL & BTL
- Excellent written and verbal communication skills
- Exposure to DeepTech, AI, or emerging technology domains is a strong advantage
- MBA in Marketing or equivalent qualification preferred
Skills: brand strategy,atl & btl,campaign management,events,brand management,social media management,seo / sem,digital marketing,performance marketing,content marketing,saas marketing,b2b marketing,go-to-market strategy,strategic marketing
