Marketing Manager

We are looking for a dynamic Marketing Manager to own our brand narrative as we transition from Enterprise SaaS into the DeepTech space. You will be the architect of our market presence — blending brand storytelling with data-driven digital strategies and on-ground event execution.

Key Responsibilities

Brand Management

• Own and evolve the brand identity across all customer touchpoints
• Develop brand guidelines and ensure consistent visual and verbal communication
• Lead brand positioning strategy as the company expands into DeepTech
• Drive thought leadership content and PR initiatives
• Monitor brand perception and manage reputation proactively
  
  

Strategic Marketing & Planning

• Build annual and quarterly marketing plans aligned with business growth objectives
• Conduct competitive analysis and market research to identify opportunities
• Define target segments and craft go-to-market strategies for new offerings
• Collaborate closely with sales and product teams to align messaging and campaigns
  
  

Digital & Social Media Management

• Manage and grow the company's presence across LinkedIn, Twitter/X, and other relevant platforms
• Plan and execute performance marketing campaigns (SEO, SEM, paid social)
• Track digital KPIs and optimize campaigns based on analytics and insights
• Manage the content calendar and oversee website content strategy
  
  

Events — ATL & BTL

• Plan and execute industry events, product launches, webinars, and trade show participation
• Coordinate ATL campaigns (press, digital OOH) and BTL activations (demos, workshops)
• Manage event budgets, vendor relationships, and post-event reporting
  
  

Requirements

• 4–7 years of marketing experience, ideally in B2B SaaS or technology companies
• Proven track record in brand building and strategic marketing
• Strong understanding of digital marketing platforms, tools, and analytics
• Experience managing events from concept to execution — ATL & BTL
• Excellent written and verbal communication skills
• Exposure to DeepTech, AI, or emerging technology domains is a strong advantage
• MBA in Marketing or equivalent qualification preferred
  
  

Skills: brand strategy,atl & btl,campaign management,events,brand management,social media management,seo / sem,digital marketing,performance marketing,content marketing,saas marketing,b2b marketing,go-to-market strategy,strategic marketing