About
Indian Silk House Agencies is India's fastest-growing saree retail brand 100+ stores across 12+ states, working directly with 15,000+ artisans across 100+ weaving traditions. We're on a trajectory to 500 stores and building the brand infrastructure to match the retail footprint.
Every marketing rupee must ultimately drive footfall, build brand recall in local catchments, and make the store experience unforgettable.
The Opportunity
We're hiring a Marketing Manager to build the brand engine for a retail-first business. You'll own everything from national brand campaigns to store-level activations, from festive marketing calendars to new store launch playbooks. This is a build role you're creating the marketing function, not inheriting one.
What You Will Do
- Build and own the brand's annual marketing calendar festive campaigns (Durga Puja, Diwali, Eid, Pongal, Onam, weddings), seasonal pushes, and brand moments
- Create and execute new store launch marketing playbooks Indian Silk House Agencies is opening 80100 stores per year; each needs a hyper-local launch plan
- Drive Local Area Marketing for each store geo-targeted social ads, local influencer partnerships, community events, RWA tie-ups, and catchment-level awareness
- Build brand narrative around 15,000 artisans, 100+ weaving traditions not just awareness, but a story that drives walk-ins
- Own social media presence content strategy, production, posting calendar, engagement. Content must translate into footfall, not just likes
- Manage influencer programme national creators for brand building + local/regional influencers for store-level footfall
- Plan and execute in-store events, trunk shows, weaver meet-and-greets, styling sessions, and festive previews
- Coordinate VM (Visual Merchandising) support with ops team ensure brand consistency across 100+ stores
- Drive PR and earned media brand stories in lifestyle press, local newspaper coverage for new store launches, cultural event partnerships
- Manage digital marketing budget Meta, Google, YouTube optimised for store walk-ins and brand recall, not just online metrics
- Own franchise co-marketing create marketing toolkits for franchise partners, co-fund local activations, ensure brand standards
- Build and manage agency relationships and/or an in-house creative team over time
- Report marketing ROI to leadership footfall attribution, campaign-wise sales lift, brand tracking metrics
What We're Looking For
- 512 years of experience in marketing for a retail brand not D2C-only, not agency-only
- Proven experience driving footfall through marketing store launches, local activations, festive campaigns
- Has managed marketing for a 30+ store chain minimum understands multi-city, multi-store marketing complexity
- Strong brand storytelling ability can build an emotionally resonant narrative around heritage, craft, and culture
- Comfortable with both ATL (print, outdoor, PR, events) and digital (social, influencer, performance) not just one
- Experience with festive/seasonal marketing calendars in fashion, ethnic wear, lifestyle, or jewellery retail
- Understanding of Tier 2/3 city marketing expansion is not just metro-focused
- Builder mentality you're creating the function, not managing an existing machine
