As a Marketing Manager for IndiaMART, your role will be critical in shaping the company's engagement with MSME sellers and large enterprise clients through compelling content, website, events and other activities. This role demands a dynamic individual who can develop insightful content tailored to our target audience.
Key Responsibilities
Content Creation:
- Develop and implement a targeted content strategy for large enterprises, encompassing case studies, blog posts, testimonial videos, reports and infographics.
- Oversee the content creation lifecycle, collaborating with agencies, writers, editors, and designers to produce high-quality output.
- Ensure the generated content aligns with the brand voice and meets the needs of the target audience.
Other Responsibilities.
- Marketing support for physical and virtual events aimed at evangelizing IndiaMART enterprise solutions. Monitor and analyze event performance, leveraging data to make informed decisions for future event planning.
- Manage the enterprise website for IndiaMART
Performance Metrics:
- Engagement through the content generated
- Impact on opportunity generation (New engagements garnered through content/events) & support in conversion
Qualifications & Skills:
- A minimum of 3 years of experience in B2B marketing, preferably in the tech or SaaS industry.
- Outstanding written and verbal communication skills
- Solid understanding of B2B marketing strategies and dynamics.
- A knack for experimentation, quick learning, and continuous improvement.
- MBA or Post Graduate Degree in Management
