Marketing Manager

Our Client - Online Reading Tutor (ORT) is a dynamic education technology startup focused on helping struggling readers overcome dyslexia and foundational reading challenges. ORT has developed a proven, research-backed solution that combines a patented reading screener app with specialized dyslexia intervention software. This integrated approach enables early identification of reading difficulties and delivers structured, personalized learning support to students.

To scale its social impact, Online Reading Tutor works is seeking a marketing manager to raise awareness about our solution.

Eligibility:

• 5-10 years of experience in Marketing

Responsibilities

Social Media Strategy & Execution

Own and manage social media channels (Instagram, Facebook, LinkedIn, YouTube, and

others as relevant)

Develop and execute a monthly content calendar aligned with growth goals

Create and publish content including:

• Parent-focused educational posts
• Student success stories and testimonials
• Short-form videos, reels, and carousels

Monitor engagement and optimize content performance

Content Marketing & Brand Storytelling

Collaborate with tutors and leadership to translate educational outcomes into compelling

stories

Create content that builds trust with parents, including:

Reading tips

Learning milestones

FAQs about online tutoring

Ensure consistent brand voice across all platforms

Lead Generation & Performance Marketing

Plan and execute paid campaigns (Meta, Google, or other platforms) to drive:

Trial sign-ups

Consultation bookings

Optimize campaigns based on cost-per-lead and conversion performance

Support landing page messaging and calls-to-action in collaboration with the website team.

Partnerships & Community Growth

Identify and collaborate with:

Parenting communities

Education influencers

Schools or homeschool networks (where relevant)

Support co-branded campaigns, webinars, or live sessions for lead generation

Analytics, Reporting & Optimization

Track and report on:

Follower growth

Engagement rates

Lead volume and quality

Campaign ROI

Use insights to continuously refine content and campaign strategy

Professional Skills

38 years of experience in social media or digital marketing

Proven experience running performance marketing campaigns

Strong understanding of content strategy and storytelling

Experience in education, edtech, parenting, or tutoring is a strong plus

Comfortable working independently in a remote environment

Strong written and visual communication skills

Video editing or short-form video experience

Basic design skills (Canva, Figma, or similar tools)y

HR Marga is a boutique HR Consulting company. Our clients are highly successful, social conscious and culturally motivating companies- you cannot imagine the energy as well as a sense of achievement you will feel being a part of their team