Dear Candidates,
We are seeking an experienced Marketing Specialist to lead and execute US-focused marketing initiatives. You will be part of our Global Marketing Team, working closely with business leaders to create impactful campaigns that drive leads, build brand equity, and support revenue growth. I've included for you the Company Description and Job Description below.
Company Description
- Infogain is a Silicon Valley-based company with expertise in software platform engineering and deep domain skills in travel, retail, insurance, and high technology. We accelerate the delivery of digital customer engagement systems for our clients using digital technologies such as cloud, microservices, robotic process automation, and artificial intelligence.
- Our 6000+ global employees are across the US, UK, Singapore, Middle East, and India.
Job Location :
- Noida : A16, Sector 60, Gautam Buddh Nagar 201301, Uttar Pradesh, India
- Gurgaon : DLF Cyber City SEZ, Building No. 14, 4th Floor, Tower B, Phase3, Gurgaon 122002, Haryana, India
- Bangalore : Fortune Scion Business Centre, 90 B, West Avenue 9, Electronics City Phase1, Bengaluru 560100, Karnataka, India
- Pune : Unit No. 703, 7th Floor, Amar Tech Park, Patil Nagar, Balewadi, Pune 411045, Maharashtra, India
Role Overview
Reporting to the Head of Business Marketing, you will develop and execute integrated marketing programs, with a primary focus on US field marketing and Account-Based Marketing (ABM) strategies. Your work will directly support sales teams in building strong relationships with key accounts and winning strategic opportunities.
Key Responsibilities:
- Implement the Account-Based Marketing (ABM) program to support strategic deal progression.
- Independently manage and execute marketing plans for specific ABM accounts.
- Build strong working relationships with stakeholders, including CXOs, US sales teams, service delivery teams, and external partners.
- Develop thought leadership content, case studies, videos, press releases, internal communications, and solution collaterals.
- Collaborate with marketing, content, PR, and design teams to craft messaging for regional campaigns.
- Drive multi-channel marketing activitieswebinars, partner programs, digital campaignsto generate leads and opportunities.
- Manage analyst and advisory relations to improve brand visibility in the US market.
- Organize and manage US client and industry events, including budgets, vendor sourcing, and logistics.
Qualifications:
- 10+ years of US field marketing experience in a B2B IT or technology environment.
- Proven ability to execute virtual and in-person events remotely.
- Strong project management, communication, and organizational skills.
- Demonstrated success working with cross-functional and geographically dispersed teams.
- Strong analytical, reporting, and problem-solving skills.
- Knowledge of IT B2B software market, cultural nuances, and industry trends.
Nice to Have:
- Familiarity with Salesforce and Adobe Marketing tools.
Mandatory Skills: Marketing Research, Marketing Tech, Social Media Marketing, Brand Management, Content Design, IT Marketing, Field Marketing, Account-Based Marketing.
Let's grow together!
#Marketing #FieldMarketing #AccountBasedMarketing #B2BMarketing #Infogain
Please share your resume on : [Confidential Information]
