Job Description: Marketing Manager (Growth & Lead Generation)
Company: Glood.ai
Experience Level: 35 Years (B2B SaaS)
Employment Type: Full-Time
Location: Gurgaon, Haryana [Hybrid]
1. About Glood.ai
Glood.ai is an AI-powered Commerce Experience Platform designed to help e-commerce brands, specifically those on Shopify and Shopify Plus, hyper-personalize their customer journeys. We empower merchants to increase Average Order Value (AOV) and conversion rates through intelligent product recommendations, smart upsells, and data-driven bundles. With over 5,000 stores powered by our AI, we are scaling fast to make personalization the standard for every online shopper.
2. The Role
We are seeking a data-driven, high-energy Marketing Manager to lead our Growth, Lead Generation, and User Communication efforts. In this role, you will own the top and middle of the funnel driving high-quality MQLs and SQLs while also managing key lifecycle communication channels such as email campaigns and in-app messaging.
You will own strategy + execution for paid acquisition, SEO, integrated campaigns, and customer communication, with a relentless focus on scaling Glood.ai's presence within the Shopify ecosystem.
3. Key Responsibilities
Growth & Lead Generation
- Own lead generation strategy across paid, organic, outbound, and partner channels.
- Optimize CAC, pipeline conversions, and lead quality metrics.
- Drive experimentation across funnels (LPs, creatives, CTAs, offers, content).
User Communication & Lifecycle Marketing
- Own email communication strategy: onboarding flows, product updates, newsletters, and lifecycle campaigns.
- Set up and run drip campaigns to improve activation, retention, and feature adoption.
- Collaborate on in-app announcements, upgrade nudges, and targeted communication flows.
- Track communication performance (open rates, CTRs, conversions) and optimize for engagement.
Paid Media Management (Performance Marketing)
- Plan and execute campaigns across Google Search/Display, Meta, and LinkedIn Ads.
- Track ROI and maintain a healthy CAC through daily budget monitoring.
- Continuously A/B test ad copy, visual assets, and landing pages.
SEO & Organic Growth
- Research and implement SEO strategies targeting high-intent commerce & Shopify keywords.
- Work with the content team to optimize blogs, case studies, and product pages.
- Improve technical SEO, site health, and backlink performance to grow domain authority.
Campaign Orchestration
- Launch multi-channel campaigns (webinars, whitepapers, co-marketing) to generate demand.
- Create sales enablement assets such as pitch decks, messaging frameworks, and ROI calculators.
- Support retention through communication loops using email + in-app messaging.
4. Requirements & Qualifications
- Experience: 35 years in B2B SaaS marketing. Shopify/D2C/e-commerce enablement experience is a strong bonus.
- Tools: Hands-on with Google Ads, GA4, LinkedIn Campaign Manager, HubSpot/Salesforce, email automation tools.
- Email/Lifecycle Skills: Prior experience running email campaigns, lifecycle flows, onboarding sequences, and CRM messaging.
- SEO Skills: Proven record of organic growth using Ahrefs, SEMrush, or Moz.
- Analytical Ability: Strong with data, reporting, and performance optimization.
- Communication: Strong copywriting for ads, landing pages, and email communication.
- Mindset: Growth-driven, comfortable experimenting, learning fast, and scaling what works.
5. Why Join Glood.ai
- Growth Opportunity: You will have a direct impact on the company's revenue and growth trajectory.
- Innovative Product: Work with cutting-edge AI technology that solves real-world problems for global merchants.
- Collaborative Environment: Join a transparent, fast-paced team that values data over hierarchy.
