Summary & Role
The Marketplace Marketing Manager will be responsible for strategizing, executing, and optimizing all paid advertising campaigns across key e-commerce marketplace platforms, with a dominant focus on Amazon Advertising (AMS). This role is crucial for driving visibility, traffic, sales, and managing ACOS/ROAS for our products within these retail ecosystems.
Key Responsibilities & Platforms
I. Amazon Advertising (Primary Focus)
- Strategy & Execution: Develop and manage end-to-end paid advertising campaigns on Amazon Advertising (AMS), including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, focusing on driving profitable growth and market share.
- Budget Management: Own and meticulously manage large monthly advertising budgets across various Amazon marketplaces (e.g., India, US, etc.), ensuring optimal allocation for high-ROI product lines.
- Keyword Optimization: Conduct continuous, deep-dive keyword research specific to the Amazon search algorithm and refine bidding strategies based on performance data (ACoS, TACOS).
- Reporting & Analysis: Provide detailed weekly and monthly performance reports on Amazon campaigns, extracting actionable insights to inform product listing optimization and inventory strategy.
II. Indian Marketplace Ads (Myntra & Flipkart)
- Myntra & Flipkart Ads: Plan, launch, and manage promotional campaigns and paid ads within the Myntra and Flipkart platforms, leveraging platform-specific ad formats (e.g., Product Listing Ads, banners, brand ads).
- Platform Alignment: Adapt and localize successful campaign strategies from Amazon to Myntra and Flipkart's unique advertising interfaces and user bases.
- Performance Monitoring: Monitor key metrics (e.g., CTR, Conversion Rate, CPC, Return on Ad Spend/ROAS) across these platforms and implement rapid optimizations to meet sales targets.
III. General Management & Collaboration
- Promotional Planning: Coordinate with the E-commerce Operations team to align ad spend with product launches, seasonal campaigns, and inventory levels to maximize sell-through.
- A/B Testing: Design and execute continuous A/B tests on ad creative, targeting parameters, and bidding strategies to improve campaign efficiency.
- Budgeting & Forecasting: Accurately forecast platform-specific ad spend and performance outcomes to support overall e-commerce budgeting.
Required Skills & Qualifications
- Experience: Minimum 4+ years of progressive experience in digital performance marketing, with at least 3 years of hands-on experience managing paid campaigns within Amazon Seller/Vendor Central.
- Platform Expertise (Non-Negotiable): Expert-level proficiency in Amazon Advertising Console (AMS) and a proven track record of managing large budgets (6-7 figure monthly spend) with exceptional ACOS/ROAS performance.
- Marketplace Knowledge: Demonstrated experience in managing advertising on at least two of the following platforms: Myntra, Flipkart, or similar retail media.
- Data Proficiency: Highly analytical and proficient in using advanced features in Excel/Google Sheets to manipulate and interpret large datasets from multiple platforms.
- E-commerce Fundamentals: Strong understanding of e-commerce business metrics, inventory management, and the flywheel effect of paid ads on organic marketplace ranking.
- Communication: Excellent verbal and written communication skills for reporting results and collaborating with internal and external partners.
