About Shiprazor
Shiprazor is a technology-led logistics and checkout platform helping eCommerce brands and merchants across Africa streamline cross-border shipping, fulfillment, and one-click checkout. Shiprazor enables businesses to improve conversion, reduce logistics friction, and scale efficiently through a unified, data-driven platform.
Role overview
Theperson will own and scale Shiprazor's paid acquisition engine for business customers, driving high-intent leads, opportunities, and revenue pipeline across products such as cross-border logistics, and domestic shipping. The role is highly performance-focused and works closely with sales, growth, and product teams to hit aggressive growth and CAC targets.
Key responsibilities
- Plan, execute, and optimize paid campaigns across Google Ads, LinkedIn, Meta, and other relevant platforms to acquire qualified B2B leads (D2C brands, online retailers, SMEs, and enterprises across South Africa.
- Design and manage full-funnel campaigns mapped to personas (founders, eCommerce heads, operations/logistics leaders, growth leaders) and funnel stages (awareness, consideration, evaluation, decision.
- Collaborate with sales/SDR and partnerships teams to define ICPs, target segments, and qualification criteria, building tight feedback loops to continually improve lead quality and conversion.
- Own landing page and funnel performance for core Shiprazor solutions, including messaging, forms, tracking, and conversion rate optimization for each segment and use case.
- Run structured A/B tests on creatives, audiences, offers, and bidding strategies to improve CTR, CVR, CPL, CAC, and payback period across channels.
- Set up and maintain tracking, attribution, and reporting across analytics and CRM tools to measure MQLs, SQLs, opportunities, and pipeline influenced by paid media.
- Manage and forecast monthly paid media budgets with clear accountability for ROI and efficiency, reallocating spend dynamically based on performance.
- Partner with content and product marketing to develop performance assets such as case studies, sector-specific playbooks, webinars, and lead magnets tailored to eCommerce and logistics buyers.
- Stay current on platform updates, targeting options, privacy changes, and B2B performance trends, and proactively propose new channels and experiments for Shiprazor's markets.
Requirements
- 47 years of hands-on performance marketing experience, with at least 3 years focused on B2B lead gen for SaaS, fintech, logistics-tech, or eCommerce enablement products.
- Demonstrated track record of owning multi-channel paid acquisition and delivering pipeline and revenue outcomes, not just traffic or signups.
- Deep expertise with Google Ads (Search, Display, Video) and LinkedIn Ads for high-intent B2B campaigns; experience with Meta and other paid channels (e.g., programmatic, niche directories) is a strong plus.
- Strong understanding of B2B funnels, lead lifecycle, scoring, and nurture journeys, and how paid media integrates with outbound, events, and lifecycle marketing.
- Experience working with analytics and marketing/CRM stacks (e.g., GA4 or similar, tag management, marketing automation, CRM) to set up tracking, attribution, and performance dashboards.
- Comfort managing meaningful monthly budgets with strict CAC and payback targets, and experience presenting performance insights and recommendations to leadership.
- Data-driven mindset with strong skills in Excel/Sheets and the ability to translate data into clear actions and experimentation roadmaps.
- Excellent written and verbal communication skills and ability to collaborate with sales, product, design, and leadership in a fast-paced startup environment.
Nice-to-have
- Experience marketing to D2C brands, online retailers, and SMEs in emerging markets, especially Africa or similar geographies.
- Prior experience in logistics, supply chain, cross-border trade, or eCommerce platforms.
- Exposure to account-based marketing (ABM) and running campaigns on curated account lists by geography, vertical, or revenue band.
