Roles and Responsibilities:
- Execution of marketing calendar closed with the sales team.
- Ensuring adherence to Brand guidelines across all touch points.
- Ensuring the availability of marketing collaterals for the channel and sales team.
- Reviewing the impact of marketing activities done- document the learnings.
- Working with the product management team to ensure readiness of the collaterals for new products, well in advance.
- Effective vendor management, leading to ensure timely execution of marketing programs.
- Working out new/innovative marketing communication/ programs.
- Executing campaigns in collaboration with the Distributor/Dealer of the region in regional languages as required.
Qualifications and Experience
MBA in Marketing
3-5 years of experience in Manufacturing Industry
Prior experience in
- Brand Management and Digital Marketing
- Campaign planning & execution
- Sales and lead generation support
- Project management skill
- Data Analytics
Basic knowledge in collateral design adhering to brand guidelines
