Influencer Marketing Manager

The Influencer Marketing Manager will own the influencer strategy end-to-end—from creator identification and partnerships to campaign execution, measurement, and long-term relationship building.

The ideal candidate combines strong strategic thinking with deep knowledge of the creator ecosystem, excellent negotiation skills, commercial acumen, and a proven ability to build high-performing influencer programs at scale.

Key Responsibilities

1. Influencer Strategy & Leadership

• Develop and own the overall influencer and creator marketing strategy aligned with brand and business objectives.
• Build annual and quarterly influencer marketing plans, budgets, and growth strategies.
• Identify emerging creator trends, platforms, formats, and opportunities.
• Define the right mix of macro, mid-tier, micro, and nano influencers for different campaign objectives.
• Establish influencer marketing as a scalable and measurable growth channel.

2. Creator Partnerships

• Build and maintain strong relationships with influencers, creators, talent managers, agencies, and creator networks.
• Identify and onboard high-impact creators aligned with the brand's values, audience, and positioning.
• Lead contract negotiations, commercial terms, exclusivity, usage rights, and long-term partnerships.
• Develop ambassador and always-on creator programs.

3. Campaign Management

• Lead influencer campaigns from briefing and creator selection through execution and reporting.
• Partner closely with creative, social, PR, brand, product, and performance marketing teams.
• Develop compelling creator briefs, campaign concepts, and content frameworks.
• Ensure creator content is authentic while meeting brand, legal, and compliance requirements.
• Manage campaign timelines, deliverables, approvals, and budgets.

4. Performance & Analytics

• Establish KPIs and measurement frameworks for influencer campaigns.
• Track metrics including reach, engagement, views, EMV, conversions, CAC/ROI, revenue, and incremental impact.
• Use data and insights to optimize creator selection, content strategy, and investment allocation.
• Build regular executive-level reporting and recommendations.

5. Budget & Commercial Management

• Own and manage the influencer marketing budget.
• Negotiate rates and maximize return on creator investments.
• Evaluate agency, platform, and technology partnerships.
• Develop scalable processes for forecasting, budgeting, and campaign ROI.

6. Team Leadership

• Build, mentor, and lead a high-performing influencer marketing team.
• Set goals, KPIs, processes, and operating standards.
• Foster a culture of creativity, experimentation, accountability, and performance.
• Manage external agencies and strategic partners where required.

Key Success Metrics

• Influencer-attributed revenue and/or conversions
• Campaign ROI / ROAS
• Creator engagement and content performance
• Reach and quality of audience
• Cost per engagement / acquisition
• Growth of creator community and strategic partnerships
• Brand awareness and consideration impact
• Percentage of creator partnerships becoming repeat/long-term collaborations

Candidate Profile

Experience

• 5+ years of experience in influencer marketing, creator marketing, social media, digital marketing, or a related field.
• Demonstrated experience leading large-scale influencer/creator campaigns.
• Experience managing significant marketing budgets and cross-functional teams.
• Strong network across relevant creator, talent, and agency ecosystems.
• Experience building influencer programs from strategy through execution and measurement.

Interested candidates can write to us at [Confidential Information]

Warm Regards

Whizz HR