Marketing Manager

Job Description: Marketing Manager

Basic Information

| Position | Marketing Manager

| Department | Marketing

| Location | Kakkanad, Cochin

| Reporting To | Senior Management/Director

| Employment Type | Full-time

| Educational Qualification | MBA / B.Tech

| Pay Scale : Upto 7.5 LPA

| Language known : Malayalam & English (Compulsory)

About the Role

We are seeking an experienced Marketing Manager to lead our marketing initiatives in the edutech and digital marketing space. This role requires a strategic thinker with hands-on experience in driving marketing campaigns, managing teams, and achieving measurable business outcomes.

Key Responsibilities

Strategic Planning & Execution

Develop and implement comprehensive marketing strategies aligned with business objectives

Lead digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing

Analyze market trends, competitor activities, and customer insights to identify growth opportunities

Set marketing budgets and ensure optimal ROI on marketing investments

Team Leadership & Management

Supervise and mentor the Marketing Coordinator and other marketing team members

Assign tasks, set priorities, and monitor team performance against KPIs

Foster a collaborative and creative work environment

Conduct regular performance reviews and provide constructive feedback

Campaign Management

Oversee end-to-end execution of marketing campaigns for courses and webinars

Ensure brand consistency across all marketing channels and materials

Monitor campaign performance metrics and optimize for better results

Coordinate with sales and product teams to align marketing efforts with business goals

Content & Creative Oversight

Review and approve marketing content including posters, videos, and promotional materials

Ensure content quality, brand alignment, and messaging effectiveness

Guide content creation for various audience segments and platforms

Maintain a content calendar for consistent and timely deliverables

Digital Marketing & Growth

Drive online presence through website optimization, social media engagement, and digital advertising

Implement lead generation strategies and nurture campaigns

Manage marketing automation tools and CRM systems

Stakeholder Management

Collaborate with cross-functional teams including sales, operations, and product development

Build relationships with external vendors, agencies, and partners

Present marketing plans, reports, and insights to senior management

Represent the marketing department in strategic meetings

Key Result Areas (KRAs)

1. Marketing Performance: Achievement of lead generation targets, conversion rates, and ROI metrics

2. Campaign Effectiveness: Success rate of marketing campaigns measured by reach, engagement, and conversions

3. Brand Growth: Increase in brand awareness, online presence, and market positioning

4. Team Performance: Marketing team productivity, skill development, and goal achievement

5. Budget Management: Efficient utilization of marketing budget with measurable returns

6. Student/Customer Acquisition: Growth in enrollments and customer base 7. Content Output: Quality and consistency of marketing content and materials

Required Qualifications

Education

MBA in Marketing, Business Administration, or related field OR

B.Tech with proven marketing expertise and relevant certifications Experience

Mandatory: 3-5 years of experience in edutech marketing and/or digital marketing

Proven track record of managing successful marketing campaigns

Experience in team leadership and people management

Demonstrated ability to drive measurable business results

Skills & Competencies

Technical Skills:

Advanced knowledge of digital marketing channels and strategies

Proficiency in marketing tools: Google Analytics, Google Ads, Facebook Ads Manager, CRM platforms

Experience with social media management platforms (Hootsuite, Buffer, etc.)

Understanding of SEO/SEM, email marketing, and marketing automation

Familiarity with design tools (Canva, Adobe Creative Suite) is a plus

Soft Skills:

Strong leadership and team management abilities

Excellent strategic thinking and analytical skills

Outstanding communication and presentation skills

Creative problem-solving approach

Ability to work in a fast-paced, dynamic environment

Strong organizational and project management capabilities

Data-driven decision-making mindset

Performance Expectations

Achieve monthly and quarterly lead generation targets

Maintain team productivity and ensure timely delivery of all marketing initiatives

Drive continuous improvement in marketing metrics and campaign performance

Build and maintain a high-performing marketing team

Stay updated with industry trends and implement innovative marketing strategies

What We Offer

Opportunity to work in the growing edutech sector

Leadership role with scope for strategic impact

Collaborative and innovative work environment

Professional growth and development opportunities.