Digital Marketing Manager

Job Description:

Digital Marketing Manager will lead the Organic Growth Team, Content Team and DM team of the organization. She is responsible for planning, developing, implementing and managing the overall digital marketing strategy for the digital success of Finprov and to keep us growing, innovating, and staying at the forefront of the EdTech industry. He/ She is also responsible for assuring and maintaining the quality of all digital marketing activities. In addition, she is responsible for managing, guiding, and training her team members.

Major Responsibilities:

1. Developing and executing strategies for the digital success of the organization

2. Coordinating all the digital projects

3. Setting segment-wise funneling system 4. Monitoring and execution of digital advertisements

5. Quality checking of all the marketing materials and leads generated through campaigns to optimize overall marketing ROI and conversion

6. Regularly prepare a report on industry insights, competitor activity, market trends and best practices of the Digital Marketing world

7. Guide and support the DM team whenever required

8. Take complete ownership of the DM wing of the company

9. Continuously track the leads generated through digital marketing and conversion metrics of all the courses, including e-learning.

10. Work within a digital marketing budget

11. Oversee all the company's social media accounts

12. Identify flaws, issues, etc. connected to DM, website, and take measures to improve them.

13. Monitor competition and provide suggestions for improvement

14. Support in creation of creatives (posters, flyers, quotes, videos, etc.)

15. Contribute, participate and perform ad hoc activities as and when required for the growth and success of the organization as a whole

Qualifications

Graduate in any discipline.

Certification in Digital Marketing is an added advantage

Minimum 7+ years of experience in Digital Marketing

At least 2 years of experience in a team lead or manager role

Experience in EdTech or the education industry is a plus

Required Skills

Good knowledge of SEO, social media marketing, content marketing, email marketing, and paid ads

Good communication and reporting skills

Ability to manage multiple tasks and take ownership of the digital marketing function