Location : Kochi, India
About Us
ART Group of Companies is a two-decade old technology group headquartered in Kochi, India, with customers across Europe, Middle East, and multiple other geographies.The Group comprises four companies:
- ART Technology & Software: AI accelerated software development, Product & Engineering services
- Panasa Technology: AI accelerated Engineering & Operations services for Fintechs
- LatticeMind: AI Powered Cybersecurity Services
- Storia Films: AI-based film making & media production
We are looking to hire a
Growth Marketing Manager to build our growth engine for all these different group companies from the ground up designing viral loops, referral systems, content-led demand generation that brings qualified pipeline as per the relevant ICP for the group companies.
Key Responsibilities
- Design and launch viral loops & referral programmes (free tools, shareable content, client referral incentives) that generate self-reinforcing lead flow
- Own full-funnel demand generation paid (LinkedIn/Google Ads), organic (SEO, LinkedIn content), ABM, email nurture, and event-to-pipeline conversion
- Build and run growth experiments every quarter using known frameworks - test fast, kill losers, scale winners
- Manage Zoho CRM + Zoho Marketing Automation workflows: lead scoring, drip campaigns, SDR handoff, attribution tracking
- Drive LinkedIn thought leadership programme across CEO, BD lead, and senior engineer accounts (35 posts/week cadence)
- Build growth dashboards showcase CAC, MQL/SQL conversion, pipeline velocity, channel ROI, viral coefficient
- Create practitioner-grade content: Explainers, playbooks, Guides content that leaders share
Must-Have Skills & Experience
- 510 yrs in growth marketing / demand gen / performance marketing; 3+ yrs in B2B tech services, SaaS, or fintech
- Experience of building growth system in an IT services company
- Proven track record building viral loops, referral engines, or PLG mechanics with measurable pipeline impact
- Strong with data: dashboards, lead scoring, multi-touch attribution, A/B testing, SQL/spreadsheets
- Excellent English (written + verbal) primary audience is UK/EU financial services decision-makers
- Experience with LinkedIn Campaign Manager, Google Ads, SEO tools (Ahrefs/SEMrush), and AI tools like Claude, ChatGPT, Claude, Codex, Gemini etc.
Good to Have
- Experience marketing to UK/EU and Global Clients
- Community building experience (Slack groups, LinkedIn communities, practitioner networks)
Tech Stack You will be comfortable with
CRM tools
- Google Analytics 4
- LinkedIn Campaign Manager
- Google Ads
- Apollo.io
- Ahrefs/SEMrush
- Canva
- Claude/AI tools
- Make/Zapier
- Claude code
- Codex
- Vibe coding
- Building Landing Pages
- A/B Testing Skills: it service,a/b testing,growth marketing,performance marketing,demand generation
