About Axis My India
Axis My India Limited is India's leading consumer data intelligence company, committed to enabling data-driven decision-making. It has launched the A App, a people empowerment platform designed to enhance the lives of a billion citizens by providing access to authentic information and practical solutions for everyday needs. The app follows a PHYGITAL model, leveraging Axis My India's vast network of 5,000+ locations across 700 districts. Powered by Google Cloud and Google Gen AI, it continuously learns and improves to deliver better user experiences. The company is spearheaded by Mr. Pradeep Gupta who is a leading name in market research and is India's top psephologist.
Job Description
The Senior Marketing Manager will be responsible for executing and optimizing marketing campaigns with meticulous attention, extraordinary detailing and flawless execution. This role requires ownership of all brand communications, ensuring consistency and alignment between strategy and execution. The manager will collaborate closely with internal teams, external partners, and agencies to drive impactful marketing initiatives, monitor performance, and ensure campaigns align with business objectives. Overall delivery and ownership of marketing activities will be the core responsibility of the manager.
Key Responsibilities
Campaign Implementation and Execution
- Lead the end-to-end execution of marketing campaigns across multiple channels, including digital, social media, email, offline activations, and paid media.
- Ensure all marketing initiatives are aligned with brand guidelines, messaging, and overall business objectives.
- Coordinate with creative teams, content writers, and designers to develop compelling marketing materials.
- Deploy and monitor digital campaigns through platforms like Google Ads, Meta Ads, LinkedIn, and email marketing tools.
- Ensure seamless integration of marketing campaigns with CRM, automation tools, and customer engagement platforms.
- Manage campaign timelines, ensuring timely roll outs and adherence to deadlines.
- Conduct A/B testing and optimize content, creative, and delivery methods for better engagement and conversion rates.
- Troubleshoot and resolve execution challenges, ensuring smooth campaign delivery.
Stakeholder and Agency Management
- Act as the key liaison between internal teams, external agencies, and third-party vendors to ensure smooth execution of marketing campaigns.
- Collaborate with creative, content, and media agencies to develop high-quality marketing materials and assets.
- Work closely with internal teams, including product, sales, and customer success, to align marketing initiatives with business objectives.
- Ensure agencies and vendors adhere to timelines, budgets, and brand guidelines.
- Facilitate regular meetings with stakeholders to track progress, provide updates, and resolve execution challenges.
- Negotiate contracts, scope of work, and deliverables with external partners to maximize value.
- Monitor agency performance and provide feedback for continuous improvement.
- Maintain strong communication and collaboration between all stakeholders to drive marketing efficiency and effectiveness.
Performance Tracking and Optimization
- Track key performance metrics (KPIs) across all marketing campaigns, including impressions, engagement, conversions, and ROI.
- Utilize analytics tools such as Google Analytics, Meta Business Suite, CRM dashboards, and marketing automation platforms to monitor campaign effectiveness.
- Identify trends, insights, and areas for improvement based on data-driven analysis.
- Conduct A/B testing and experiment with different campaign elements (ad creatives, messaging, targeting, and formats) to optimize results.
- Provide detailed performance reports and actionable insights to stakeholders, ensuring alignment with business goals.
- Optimize marketing spend by reallocating budgets based on performance analysis and return on investment (ROI).
- Continuously refine strategies based on campaign learnings to improve engagement, lead generation, and customer acquisition.
Process and work-flow Management
- Develop and streamline marketing execution processes to ensure efficiency, consistency, and scalability.
- Establish clear workflows for campaign planning, execution, and review, ensuring seamless collaboration between teams.
- Define standard operating procedures (SOPs) for campaign execution, approval processes, and stakeholder communication.
- Ensure marketing assets, creatives, and content are systematically organized and easily accessible for future use.
- Identify and eliminate bottlenecks in the execution process to improve turnaround times.
- Coordinate cross-functional teams, ensuring alignment on campaign timelines and deliverables.
- Maintain documentation of marketing processes, best practices, and learnings to improve execution efficiency over time.
Key Attributes
Growth Mindset
- Spotting opportunities for growth in line with business directives
- Strong focus on marketplace
- Willing to challenge the status quo
- Build networks and leverage ideas
- Turn ideas into action, persistent
Customer and Consumer Centricity
- Real interest in impacting a child's future
- Up to date with market trends and changes in the education ecosystem
- Spot opportunities to improve business processes
Bias for action
- Create clarity for stakeholder to move forward
- Make timely decision
- Build a working environment for your team that supports managed risk taking
- Unlock hindrances that inhibit or delay moving to action
Accountability and Responsibility
- Clarity on goals and KRAs
- Acceptance of responsibility
- Gain trust of stakeholders and team
- Ownership of the initiative
Experience and Qualification
- Strong understanding of the Industry and familiarity with research products and services.
- Excellent communication and interpersonal skills, with the ability to build rapport and negotiate effectively with stakeholders at all levels.
- Strategic thinker with a demonstrated ability to analyze market trends, identify opportunities, and develop targeted strategies to drive growth.
Education
- Graduation- MBA/ Diploma in Marketing Management would be preferred
- Minimum 12-15 years of relevant alliance and partnership experience
- Ability to work independently and collaboratively within a small team.
- Flexibility to work weekends and evenings as needed.
Benefits
- Competitive salary and benefits package.
- Opportunity to work in a dynamic and growing company.
- Make a significant contribution to the company's success.
- Walking distance from the metro station, making commuting easy and convenient.
At Axis My India, we value discipline and focus. Our team members wear brand on sleeves, adhere to a no-mobile policy during work hours, and work from our office with alternate Saturdays off. If you thrive in a structured environment and are committed to excellence, we encourage you to apply.
