Marketing Manager

About Company:

BDO is a global network of professional services firms with a presence in over 166 countries, revenue of over USD 14 billion, and experience of over 60 years. Its a leading service provider for the mid-markets with client service at its heart.

BDO India Services Private Limited (or BDO India) is the India member firm of BDO International. BDO India offers strategic, operational, accounting and tax, and regulatory advisory & assistance for both domestic and international organizations across a range of industries. BDO India is led by more than 300+ Partners & Directors with a team of over 10,000 professionals operating across 14 cities and 20 offices. We expect to grow sizably in the coming 3-5 years, adding various dimensions to our business and multiplying and increasing the current team size multi-fold.

About the Role

We are looking for a Product & Field Marketing Manager who can turn product and market insight into real assets that sales actually uses. This is a hands-on production and execution role — you personally write, design-brief, and maintain the sales enablement library, and you own field marketing execution end to end, from CFO roundtables to other brand-to-demand programmes.

Content quality bar is high: you should be equally comfortable writing a battlecard for a live sales conversation and writing a piece that ranks on Google and gets cited by AI search engines. You understand that field sales, demand gen and SDRs need the same core narrative flexed differently, and you build for that from the start.

Key Responsibilities

• Identify content gaps, topical authority opportunities and content decay.
• Build content roadmaps covering websites, blogs, FAQs, videos, social content, knowledge bases and other relevant formats.
• Work closely with Technical SEO and GEO specialists to convert technical insights into actionable editorial plans.
• Use AI-powered research and content intelligence tools to identify emerging topics, prompt opportunities and AI search visibility gaps.
• Craft real-world assets that SDRs, field sales, and demand gen can use
• Own all sales enablement content production - write, design-brief, and maintain the full library
• Own field marketing execution - CFO roundtables and other programmes spanning brand, demand, and a land-and-expand perspective
• Turn dense B2B SaaS topics into clear, insight-led content that ranks on Google and gets cited by AI/LLM engines
• Flex the same core narrative differently for demand gen, field sales, and SDR use cases

Required Skills & Experience

• Must have a structured marketing approach to solving business problems, and have personally written and shipped sales enablement assets for a software/SaaS sales team — not generic marketing collateral
• Can turn a dense B2B SaaS topic into a clear, useful, insight-led piece that ranks on LLMs and Google and gets quoted by AI engines
• Working knowledge of enablement/content tooling (e.g. Highspot, Seismic, Showpad or equivalent) to structure and maintain a searchable, versioned library
• Understands how the same core narrative needs to flex differently for demand gen versus field sales versus SDR use cases
• 10+ years of experience in B2B/enterprise product or field marketing, with hands-on content and enablement ownership
• Comfortable operating as an individual contributor at this experience level — this is a hands-on production and execution role, not a people-management track

Preferred Experience

Experience with tools and disciplines such as:

• GEO/AI-search content tools — Surfer SEO, Clearscope, MarketMuse or Frase
• Traditional SEO tools — Ahrefs, Semrush or Screaming Frog
• Sales enablement platforms — Highspot, Seismic or Showpad
• CRM and marketing automation — Salesforce, HubSpot or equivalent
• Event and field marketing execution — CFO roundtables, customer IPs or account-based events
• Content performance tracking — Google Search Console, GA4 or Looker Studio.