Location: Mumbai
Working days: 6 days
Role
Lead Soulflower's performance marketing across Meta, Google, and Marketplace Collaborative Ads (CPAS) to drive profitable, scalable growth. This is a high-ownership role for a hands-on performance marketer who can define strategy, optimize campaigns, challenge agencies, and ensure every marketing rupee delivers measurable business impact.
Key Responsibilities
- Own performance marketing strategy across Meta, Google, and marketplace channels.
- Lead campaigns across Meta (Advantage+, Catalog, DPA, Prospecting, Retargeting, Creator Ads) and Google (Search, Shopping, PMax, YouTube, Display).
- Scale Collaborative Ads (CPAS) across Amazon, Flipkart, Nykaa, Blinkit, Zepto, Instamart, and other marketplaces.
- Build channel plans covering budgets, audiences, bidding, creatives, offers, and landing pages.
- Manage agencies with clear KPIs, regular reviews, and strong accountability.
- Audit campaign structures, tracking, attribution, audience quality, and optimization opportunities.
- Optimize budget allocation to maximize ROAS, profitability, and growth.
- Partner with Creative, D2C, Marketplace, and Analytics teams to improve conversion, AOV, retention, and contribution margin.
- Build a structured creative testing and scaling framework.
- Ensure accurate tracking through GA4, GTM, Meta Pixel, Conversions API, Merchant Center, and marketplace analytics.
- Deliver actionable weekly business reviews with insights, decisions, and growth opportunities.
- Stay ahead of platform updates, AI-driven automation, and emerging advertising trends.
Metrics You'll Own
- Revenue & New Customer Acquisition
- ROAS, MER & CAC
- Contribution Margin
- Conversion Rate & AOV
- Customer Lifetime Value (LTV)
- Marketplace Revenue (CPAS)
- Creative Performance
- Budget Efficiency & Forecast Accuracy
- Incremental Growth
Ideal Candidate
- 7–12 years of hands-on performance marketing experience in D2C, beauty, FMCG, or e-commerce.
- Proven track record managing large Meta and Google ad budgets.
- Strong expertise in Meta Ads Manager, Google Ads, GA4, GTM, Merchant Center, and product feeds.
- Hands-on experience with Collaborative Ads (CPAS) and marketplace performance marketing.
- Strong understanding of attribution, conversion tracking, incrementality, and media measurement.
- Commercially driven, analytical, and comfortable owning revenue and profitability metrics.
- Able to independently diagnose and optimize campaigns rather than rely solely on agencies.
- Strong creative instinct with experience scaling high-performing ad creatives.
Success in the First 6 Months
- Build a scalable performance marketing roadmap across Meta, Google, and marketplaces.
- Improve revenue quality, ROAS, MER, and contribution margin.
- Strengthen agency accountability with transparent reporting.
- Establish a disciplined creative testing and optimization engine.
- Scale CPAS into a meaningful growth channel.
- Eliminate inefficient media spend and unlock new growth opportunities.
