Role/ Designation: Deputy General Manager – Marketing (Veterinary Segment)
Department / Division Name: Veterinary / Animal Health Division
Reporting To: Business Unit Head – Animal Health
Purpose Of The Role
To lead the marketing strategy, brand management, and business development for the veterinary product portfolio, driving market growth, strengthening brand presence, and ensuring successful product launches in the animal health segment
Preferred Work Experience (Industry/therapy/function No. Of Years)
Strong exposure to veterinary product marketing and brand management
Job Responsibilities
- Strategic Marketing & Portfolio Management
- Develop and implement long-term marketing strategies for veterinary products across livestock, poultry, and companion animal segment
- Plan annual marketing plans aligned with sales and business objectives
- Manage product lifecycle including planning, positioning, and portfolio expansion
- Identify new product opportunities and market gaps in the veterinary segment
- Brand Management & Product Launch
- Lead new product launches including marketing strategy, pricing, and promotional plans
- Ensure effective brand positioning, differentiation and value propositions in the veterinary market
- Develop marketing campaigns, promotional materials, and digital initiatives
- Market Intelligence & Business Insights
- Conduct market research, competitor analysis, and industry trend monitoring
- Analyze sales data and market performance to drive strategic decision
- Recommend pricing strategies and growth initiatives
- Conduct customer research with veterinarians, farmers, and clinics
- Sales & Field Force Support
- Collaborate & closely work with the sales team and regional managers on regular basis to ensure effective implementation of marketing strategies
- Work with sales team minimum 6 days in a month at field level
- Conduct product training and marketing orientation for the field force
- Support key customer engagement initiatives with veterinarians and distributors
- Track campaign performance and support sales growth
- Stakeholder Engagement
- Build strong relationships with key opinion leaders (KOLs), veterinarians, and veterinary institutions
- Represent the company at industry conferences, seminars, and veterinary forums
- Budget & Performance Management
- Manage marketing budgets and promotional expenses
- Track brand performance, market share, and ROI of marketing initiatives.
- Key Skills
- Strategic marketing and brand management
- Veterinary market knowledge
- Product launch expertise
- Market analysis and forecasting
- Leadership and team management
- Stakeholder engagement
- Education background
- BVSc / BPharm / Life Sciences / Agriculture
- MBA in Marketing preferred
