Manager-Employer Branding

Job Requirements

Role/ Job Title: Manager-Employer Branding

Function/ Department: Human Resource

Job Purpose

The Manager – Employer Branding plays a key role in enhancing the company's employer brand and Employee Value Proposition (EVP) across digital platforms. This role is responsible for planning and executing social media strategies, managing content across employment sites, and collaborating with internal and external stakeholders to build a compelling employer brand. The incumbent will also track brand performance, ensure content consistency, and support recruitment marketing initiatives to attract top talent.

Roles & Responsibilities

• Expand the company's brand and EVP presence across platforms such as LinkedIn, Glassdoor, Indeed, Naukri, Instagram, and Twitter.
• Plan and manage the company's social media presence through illustrated posts, targeted ad campaigns, blogs, articles, and other creative formats.
• Collaborate with the marketing team and external vendors to create engaging content that enhances brand visibility.
• Partner with internal stakeholders on projects related to employer branding content and updates.
• Manage internal job postings and employee referral communications in coordination with recruiters.
• Track and report brand analytics and impressions; share monthly reports with stakeholders and the Head of Employer Branding.
• Ensure employer branding investments deliver measurable value and ROI.
• Keep content updated on platforms like LinkedIn Life, Glassdoor, and Indeed.
• Support improvements in source mix from job boards and related channels.
• Proactively participate in employer branding initiatives and follow-ups with stakeholders.
• Ensure the career website is regularly updated with accurate and engaging content.
  
  

Secondary Responsibilities

• Review and obtain necessary approvals from the Head of Employer Branding before publishing content on social channels.
• Ensure all posts comply with company brand guidelines.
• Coordinate with the marketing design team to create templates for IJPs, employee referrals, walk-in drives, and hiring campaigns.
• Review internal communication templates for tone, language, and consistency before release.
• Monitor employer branding trends and social media pages; respond to escalations and ensure timely resolution.
  
  

Education Qualification

• Graduation in any discipline.
• Post-graduation in Marketing, Communications, HR, or related fields is preferred.
  
  

Experience

• Relevant experience in employer branding, social media management, or recruitment marketing.