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HyTechPro

Marketing Lead

HyTechPro
Noida, India
8-10 Years
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Job Description

Job Description

Key Responsibilities

Marketing Strategy and Planning

  • Translate business goals into quarterly and monthly marketing plans.
  • Define marketing priorities, content pillars, and channel strategy.

Process and Execution Management

  • Create and maintain marketing SOPs: briefs, approvals, publishing, repurposing, and reporting.
  • Build a predictable delivery engine with clear timelines, ownership, and quality checks.
  • Ensure on-time output across formats: posts, videos, carousels, event assets, internal initiatives, etc.

Brand and Positioning

  • Own brand messaging and ensure consistency across all communication.
  • Improve clarity of positioning and ensure campaigns and content align with it.

Social Media and Content Leadership

  • Lead social strategy (LinkedIn primary) and content calendar execution.
  • Guide content ideation, storytelling, and distribution to improve reach and engagement.

Employer Branding (with HR)

  • Partner with HR to create employer branding content and support hiring campaigns.
  • Showcase culture, people, learning, and workplace initiatives through content.

Analytics and Reporting

  • Track and report core metrics (reach, engagement, follower growth, content performance).
  • Share monthly insights and action plans to improve outcomes.

Team Management

  • Lead and coordinate writers, designers, video editors, interns/trainees, and agencies (as applicable).
  • Set expectations, review output, coach the team, and improve ownership and performance.

Requirements

Requirements

  • 8+ years of experience in marketing (B2B services/tech/IT services preferred).
  • Strong experience in performance marketing, social strategy, and brand messaging.
  • Proven ability to manage teams and drive execution with structure and accountability.
  • Comfortable working with senior stakeholders and translating inputs into deliverables.

Key Skills

  • Team leadership and delivery management
  • Brand positioning and messaging
  • Content strategy, editorial judgment, and storytelling
  • Project management and process building
  • Performance tracking and reporting mindset

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More Info

Job Type:
Permanent Job
Industry:
Other
Function:
Marketing
Employment Type:
Full time

About Company

HyTechPro

Job ID: 149085059

Jobs by Skill - IT
Jobs by Skill - Non IT
International Jobs
Last Updated: 11-06-2026 01:58:20 PM
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