Job Title: Marketing Lead
Location: Gurgaon (WFO)
Experience: 10+ years
Employment Type: Full-time
About the Role:
We are looking for a dynamic Marketing Lead to spearhead our brand, product, and demand-generation efforts. This role requires a strategic thinker who can balance data-driven decision-making with creative campaigns to drive growth, awareness, and customer engagement. The Marketing Lead will work closely with leadership and cross-functional teams (Sales, Product, Customer Success) to shape and execute our marketing roadmap.
Key Responsibilities:
1.Demand Generation & Growth
- Drive lead generation through digital marketing, hands-on SEO, PPC (Google Ads, paid social), content marketing, social media, and events.
- Own and execute SEO strategy end-to-end, including on-page, off-page, technical SEO, and performance tracking.
- Plan, execute, and optimize PPC and paid media campaigns to drive qualified traffic and measurable ROI.
- Build scalable, performance-driven campaigns that deliver measurable ROI.
- Partner with sales to ensure alignment on pipeline growth and lead quality.
2.Brand, PR & Communications
- Strengthen the company's brand presence across online and offline channels.
- Own PR strategy and media relations, including press releases, external communications, and brand reputation management.
- Drive thought leadership, employer branding, and external communications initiatives.
- Lead content marketing strategy, including blogs, case studies, whitepapers, website content, and campaign messaging.
- Create compelling storytelling around product value, company vision, and customer success stories.
Requirements:
- 10+ years of progressive marketing experience, preferably in SaaS, tech, or product-driven companies.
- Strong hands-on experience in SEO, PPC, performance marketing, and content marketing.
- Proven track record in demand generation, digital campaigns, brand management, and PR handling.
- Deep understanding of marketing analytics, conversion optimization, and campaign performance measurement.
- Experience in leading and scaling a marketing team.
- Excellent communication, storytelling, and leadership skills.
- Ability to thrive in a fast-paced, startup-like environment.
Nice-to-Have:
- Exposure to AI, SaaS, or B2B product ecosystems.
- Experience with marketing automation tools (HubSpot, Marketo, etc.).
- Prior startup or scale-up experience.
What We Offer:
- Opportunity to own and shape the marketing function end-to-end.
- A high-growth environment with exposure to leadership and strategy.
- Competitive salary, performance incentives, and benefits.
- Collaborative, innovative, and inclusive culture.
