Job Title:Healthcare Marketing Executive / Field Marketing Manager
Location: Ahmedabad (Field Work)
Industry: Healthcare / Hospital Marketing / Medical Services
Job Summary:We are looking for a dynamic Healthcare Marketing Professional for field-based marketing in Ahmedabad. The role involves hospital & doctor engagement, patient enrollment, health camp organization, strategic tie-ups, NABH coordination, and mobile healthcare app promotion. The ideal candidate should have strong communication skills, healthcare domain knowledge, and experience in on-ground execution.
Key Roles & Responsibilities:1. Hospital & Doctor Engagement- Visit hospitals, clinics, nursing homes, and diagnostic centers regularly
- Build and maintain strong relationships with doctors, hospital administrators, and decision-makers
- Present healthcare services, screening programs, and digital solutions
- Coordinate doctor onboarding and service enrollment
2. Patient & Service Enrollment- Drive patient referrals and enrollments for healthcare programs
- Explain services, benefits, and processes clearly to hospitals and patients
- Achieve monthly enrollment and revenue targets
3. Health Camp & Awareness Program Management- Plan, coordinate, and execute free or paid health screening camps (Dental, Eye, Women's Health, General Health, etc.)
- Coordinate with doctors, technicians, hospitals, and equipment vendors
- Handle permissions, logistics, on-site branding, and reporting
4. Strategic Tie-Ups & Partnerships- Identify and develop tie-ups with corporates, colleges, societies, NGOs, and hospitals
- Negotiate mutually beneficial healthcare partnerships
- Maintain long-term collaboration relationships
5. NABH & Hospital Coordination- Assist hospitals in NABH-related marketing coordination
- Liaise with hospital quality teams and NABH consultants
- Support documentation follow-ups and awareness activities
6. Mobile Healthcare App Launch & Promotion- Promote healthcare mobile app to hospitals, doctors, and patients
- Support onboarding of doctors and hospitals onto the app
- Educate users on app features, bookings, and benefits
- Coordinate launch activities, demos, and field promotions
7. Reporting & Market Feedback- Maintain daily visit reports and MIS
- Share market insights, competitor activities, and feedback
- Coordinate with internal marketing and operations teams
Required Qualifications:- B.Pharm / MBA (Marketing) / Graduate with Healthcare Marketing background
- Preferred experience: 1–5 years in healthcare / pharma / hospital marketing
- Freshers with strong communication skills may also apply
Skills & Competencies:- Strong communication & negotiation skills
- Knowledge of healthcare ecosystem & hospital operations
- Field marketing & relationship-building expertise
- Ability to organize camps and events independently
- Target-driven and self-motivated
- Basic digital & app knowledge
- Proficiency in MS Office & reporting
Preferred Candidate Profile:- Experience in hospital marketing / diagnostic marketing / pharma sales / healthcare startups
- Local market knowledge of Ahmedabad
- Two-wheeler with valid license (preferred)
CTC & Benefits (Optional to Mention):- Competitive salary + performance-based incentives
- Travel allowance
- Growth opportunities in healthcare marketing & consulting
