Marketing Intern

Location: Panchkula / Hybrid

Type: Full-time Internship

Duration: 3–6 months

About Petroyale

Petroyale is a fast-growing pet care brand building products that make pets healthier, happier and easier to care for.

We're building a modern, global pet brand across supplements, grooming, treats, toys and everyday pet care—and we're already selling across multiple markets.

We're looking for a Marketing Intern who is curious, creative, internet-native and excited to learn how a real D2C brand is built.

This is not a make a few Canva posts and schedule them internship. You'll work closely with the marketing team and get hands-on exposure to content, social media, creators, performance marketing, brand building and e-commerce.

What You'll Do

Content & Social Media

• Help ideate and execute content for Instagram, YouTube, TikTok and other social platforms
• Research trending content formats, memes, hooks and trends
• Develop creative concepts, scripts, captions and content briefs
• Help manage Petroyale's social media calendar
• Track what content is performing and identify opportunities to improve

Influencer & Creator Marketing

• Research relevant pet creators and influencers
• Reach out to creators and coordinate collaborations
• Help manage creator campaigns and track deliverables
• Study successful creator content and identify formats we can replicate
• Build and maintain a database of potential creators

Marketing & Brand Building

• Research competitors, new brands and emerging trends in the pet-care industry
• Help develop campaigns and marketing initiatives
• Assist with product launches and promotional campaigns
• Come up with creative ideas to make Petroyale more memorable
• Conduct customer and market research

Performance & E-commerce Marketing

• Assist the team with Meta and Google advertising
• Monitor basic campaign metrics such as CTR, CPC, CPM and ROAS
• Help analyse Amazon and Shopify performance
• Assist with improving product listings, creatives and promotional campaigns

General Marketing

• Support the marketing team across ongoing projects
• Work with designers, creators and other team members
• Prepare marketing reports and presentations
• Take ownership of small projects from idea → execution → analysis

Who We're Looking For

You don't need years of experience. We care more about your curiosity, speed and ability to figure things out.

You could be a great fit if you:

• Are genuinely interested in marketing, brands and social media
• Spend way too much time on Instagram, TikTok or YouTube—and understand what makes content work
• Are creative and constantly coming up with ideas
• Have strong communication skills
• Are comfortable researching and learning independently
• Have an eye for good content and design
• Are comfortable with Canva, Google Sheets and basic digital tools
• Are willing to experiment, make mistakes and learn quickly
• Take ownership instead of waiting to be told what to do

Bonus Points If You Have

• Previous internship/project experience in marketing or social media
• Experience running an Instagram page or creating content
• Knowledge of Meta Ads or Google Ads
• Experience with influencer/creator marketing
• Basic understanding of D2C or e-commerce
• Canva, CapCut or other content creation skills
• A genuine love for dogs/cats

What You'll Learn

At Petroyale, you'll get exposure to how a real D2C brand is built and scaled.

You'll learn about:

• Brand building
• Social media & content strategy
• Influencer marketing
• Performance marketing
• E-commerce
• Amazon & Shopify
• Consumer psychology
• Campaign planning
• Marketing analytics
• Product launches
• International markets

And most importantly, you'll get to actually execute things, rather than just observe.

Why Join Petroyale

If you're someone who wants to eventually build brands, start a company, work in growth marketing or build a career in the D2C ecosystem, this is a great place to start.

You'll work in a fast-moving environment where good ideas can actually get implemented.

There is significant scope to grow into a full-time marketing role based on performance.