Job Title: Marketing Head
Location: Pune
Perm/Contract/ Full-time/Part-time: Full-Time
On-site/Hybrid/Remote: On-site
Who We Are
Robert Walters is the world's most trusted talent solutions business. Across the globe, we deliver recruitment, outsourcing, and talent advisory services for businesses of all sizes, opening doors for people with diverse skills, ambitions, and backgrounds.
Our Outsourcing service delivers recruitment for some of the world's top employers, and we are currently recruiting on behalf of one our client which stands for great moments with water since 1901. With its many award-winning products, this traditional brand shapes the flow of water in the kitchen and the bathroom. Because this is where people spend the time they treasure most and experience precious moments in the interaction with water.
The Role
Our client is seeking a Marketing Head in the Manufacturing division.
This role offers an exciting opportunity to join a global team, providing top-tier service to existing and prospective clients while expanding the business on a product and global level.
The successful candidate will be responsible for acquiring new clients, managing existing relationships, and contributing to the company's mission of becoming a Top Clearer worldwide in commodity markets.
Role & Responsibilities:
Strategic Marketing Leadership
- Develop and execute regional marketing strategies aligned with the organisation's global brand vision.
- Localize global marketing campaigns for relevance in Indian and Surrounding Country (Sri Lanka, Maldives, Bangladesh & Nepal) markets.
Market Intelligence & Consumer Insight
- Conduct regular market scans to track competitor activity, pricing, and trends.
- Commission consumer research to uncover unmet needs and design preferences.
- Translate insights into actionable strategies for product, pricing, and promotion to uncover opportunities.
Brand Management
- Build and strengthen brand equity of the organisation in the region.
- Define and evolve the brand's identity to reflect premium design, sustainability, innovation and quality.
- Develop differentiated value propositions for B2B (architects, dealers, developers) and B2C (end consumers) segments
- Ensure consistent brand positioning across all customer touchpoints B2C, B2B, and digital.
Integrated Marketing Communication
- Oversee 360-degree campaigns across ATL, BTL, and digital platforms.
- Manage PR, influencer collaborations, and strategic partnerships with designers, architects, and developers.
- Collaborate with product and sales teams to launch new collections with impact.
- Coordinate with global HQ for alignment and approvals on key brand communication.
Digital & Performance Marketing
- Lead digital transformation initiatives including website localization, SEO/SEM, and performance media.
- Optimize digital presence across marketplaces, brand website, and dealer microsites
- Leverage analytics to improve ROI and customer acquisition cost
- Supervise social media strategies tailored to premium Indian and Surrounding Country (Sri Lanka, Maldives, Bangladesh & Nepal) segments and channels
- Track KPIs like lead generation, traffic, and digital engagement.
Channel & Trade Marketing
- Design channel-specific campaigns for dealers, retailers, and premium distributors.
- Develop POS materials and retail marketing strategy, especially for experience centers and partner showrooms.
- Support institutional sales with customized presentation, tools, and pitch kits.
Team Leadership & Budgeting
- Lead and mentor a cross-functional marketing team across India and Surrounding Country (Sri Lanka, Maldives, Bangladesh & Nepal)
- Foster cross functional collaboration with sales, product, design, and supply chain.
- Manage external agencies creative, media, PR, research, and digital with clear KPIs.
- Oversee marketing budgets and use KPIs and analytics to measure campaign effectiveness, drive continuous improvement, and maximize ROI.
Surrounding Country (Sri Lanka, Maldives, Bangladesh & Nepal) Market Expansion
- Understand and navigate unique regulatory, cultural, and economic landscapes of countries like Bangladesh, Sri Lanka, Nepal, etc.
- Set tailored marketing strategies for each country depending on brand maturity and market dynamics.
Required Qualifications:
- Bachelor's or Master's degree in Marketing, Business Administration, Communications, or related field.
- Minimum 10-15 years of senior marketing experience, ideally in premium consumer goods, design, or sustainability-driven industries.
- Proven leadership and team management skills.
- Strong analytical and project management capabilities.
- Excellent written and verbal communication in English.
- Proficient with digital marketing platforms, CRM, and analytics tools.
Desired Attributes:
- Passion for design, innovation, and sustainable solutions.
- Experience with global brands and multi-market campaigns.
- Creative mindset and proactive approach to problem-solving.
- Familiarity with the sanitary or building products sector is a plus.
This position is being recruited on behalf of our client through our Outsourcing service line. Resource Solutions Limited, trading as Robert Walters, acts as an employment business and agency, partnering with top organisations to help them find the best talent. We welcome applications from all candidates and are committed to providing equal opportunities.
Client promotes collaboration and aims to provide a supportive and inclusive environment where all individuals can maximize their full potential.
As we are continuously hiring for all our clients in the region, we will retain your CV in our database for any other positions that may fit your profile. Therefore, please let us know if you are not agreeable to that.
