Head Marketing

Responsibilities:

• Design brand positioning and messaging strategy across channels to drive market awareness, customer acquisition, and loyalty.
• Creation, development, and implementation of end-to-end digital acquisition strategies using social media and mobile app marketing principles.
• Work with brand marketing, and develop compelling offers, to get traction via downloads, retention, and engagement of new users.
• Identify value proposition, product positioning, and key messages, and write creative briefs to ensure we produce best-in-class creative, which is consistent across all channels and resonates with consumers.
• Work cross-functionally across the business and agencies to deliver integrated programs driving customer acquisition and breadth outreach.
• Partner with cross-functional marketing and game teams to develop and deploy effective marketing campaigns in a timely manner while setting measurable campaign goals.
• Increase the engagement and success of Reliance Games messaging channels.
• Leverage data to develop new messaging strategies and continually optimize campaign performance.
• Provide business requirements to technical teams to construct more compelling and dynamic messaging.
• Share program insights and recommendations throughout the organization and key stakeholders.
• Manage PR and communications with the media and Reliance Games Community.
• 5+ years of full-stack marketing and senior leadership experience with business-to-consumer marketing, ideally in gaming and/or technology products, and strong consumer brand sensibilities.
• Strong analytic skills and experience with metrics-driven decision making.
• Experience in digital and multi-channel customer acquisition in an e-commerce environment.
• You have excellent verbal and written communication skills, allowing you to deliver complex information clearly to your colleagues and through marketing materials.
• Proven digital marketing track record in a fast-growing business.
• Open for feedback and enjoys working in a fast-paced, constantly iterating environment.
• Collaborative and consensus-driven approach; strong team player.
• Demonstrated effective leadership people management experience is important.
• Graduate in business, marketing, Engineering, or related field. MBA preferred.
• Work in a studio that has complete PL ownership of games.
• Competitive salary and Performance Link Incentives.
• Full medical, accident as well as life insurance benefits.
• Generous Paid Maternity/Paternity leave.
• Flexible working hours on many teams.
• Work with cool people and impact millions of daily players!.
• Consumers can find high-quality entertainment created exclusively for their mobile devices wherever they see theRG