Job Title: Marketing Head Gaming Industry
Location: Bangalore, India
Company: LightFury Games
Role Overview:
We are seeking a Marketing Head to lead our marketing initiatives across all channels. The ideal candidate will have a strong background in brand management, community engagement, and game marketing, and will be responsible for defining and executing strategies that drive player acquisition, retention, and engagement.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies for game launches, updates, and promotions.
- Lead brand management, ensuring consistent messaging and positioning across all platforms.
- Build and engage vibrant gaming communities, both online and offline, to foster player loyalty.
- Drive digital marketing campaigns, including social media, influencer marketing, content marketing, and paid media strategies.
- Collaborate with product, design, and development teams to align marketing efforts with game features and releases.
- Analyze marketing performance metrics to optimize campaigns and maximize ROI.
- Identify and leverage partnerships, sponsorships, and PR opportunities to expand brand visibility.
- Mentor and manage the marketing team, ensuring high performance and alignment with company goals.
Requirements:
- Proven experience as a Marketing Head, Marketing Director, or Senior Marketing Manager, preferably in the gaming or entertainment industry.
- Proven experience of at least 12+ years in Marketing. Gaming Preferred.
- Strong experience in brand management, community building, and digital marketing.
- Deep understanding of game marketing trends, including live operations, esports, influencer engagement, and user acquisition.
- Excellent strategic thinking, leadership, and communication skills.
- Data-driven mindset with experience in analysing KPIs and campaign performance.
- Passion for gaming and knowledge of player communities and trends is highly desirable.
What We Offer:
- Opportunity to shape the marketing strategy of a growing gaming studio.
- Collaborative and creative work environment.
- Competitive compensation and benefits.
- Chance to work with a passionate team dedicated to creating world-class gaming experiences.
