Marketing Head

JOB DESCRIPTION

Position: Head of Marketing

Industry: Architecture | Interior Design | Construction

Location: Rajarajeshwari Nagar

Reporting To: Principal Architect / Managing Director

Role Overview

The Head of Marketing will be responsible for developing and executing the

overall marketing strategy of the architecture studio. The role focuses on

brand positioning, lead generation, business growth, digital presence, and

client engagement aligned with the studio's design philosophy and business

goals.

Key Responsibilities

Strategic Planning & Leadership

Develop and implement annual marketing strategy and budget.

Define brand positioning and communication guidelines.

Identify target markets (residential, commercial, hospitality, etc.)

Lead and mentor the marketing team

Business Development Support

Generate qualified leads for architecture and interior projects.

Build relationships with developers, consultants, and corporate clients.

Support proposal presentations and pitch decks.

Identify partnership and collaboration opportunities.

Digital Marketing & Branding

Oversee website, social media, and digital campaigns

Manage Instagram, LinkedIn, and portfolio showcase

Plan content strategy including project stories and site progress

Monitor SEO and online visibility

Public Relations & Visibility

Coordinate media features and architecture publications

Manage award submissions and industry recognition

Organize events, webinars, and exhibitionsPerformance Tracking

Track campaign performance and lead conversion.

Prepare monthly marketing reports.

Optimize strategies based on ROI and analytics.

Required Qualifications

Bachelor's/Master's degree in Marketing, Business Administration, or

related field

5+ years of marketing experience (Architecture/Real

Estate/Construction preferred)

Strong understanding of branding and digital marketing

Leadership and strategic planning ability