Roles & Responsibilities:
- Develop and implement comprehensive marketing strategies aligned with business goals.
- Plan, oversee, and evaluate marketing campaigns to measure performance and impact.
- Lead and mentor the marketing team to drive results and foster innovation.
- Utilize analytics and performance metrics to optimize marketing initiatives.
- Manage brand positioning and ensure consistency across all marketing channels.
- Collaborate with sales and other departments to align marketing efforts with business objectives.
- Stay updated with industry trends and emerging digital marketing practices.
