Marketing Executive

Company Description

Key Concepts Innovations Pvt. Ltd. is a product-focused IT company based in Surat, delivering scalable software solutions and digital transformation services to businesses across industries. With strong expertise in custom software development, SaaS platforms, AI integrations, and enterprise solutions, we build technology that drives measurable growth.

Our approach combines product thinking, innovation, and execution excellence to create long-term value for our clients.

Role Description

This is a full-time, work-from-office role based in Surat for a Marketing Executive.

The Marketing Executive will be responsible for driving digital marketing initiatives, lead generation campaigns, brand positioning, and supporting business growth. The role involves planning and executing performance-driven campaigns, working closely with sales and product teams, and contributing to strategic marketing initiatives.

We are looking for a quick learner with strong understanding ability, who can think imaginatively and execute marketing ideas effectively in a fast-paced product environment.

Key Responsibilities

• Conduct market research and competitor analysis
• Plan and execute digital marketing campaigns (SEO, Social Media, Paid Ads)
• Generate qualified leads and optimise marketing funnels
• Support sales initiatives with marketing collateral and strategy
• Track performance metrics and prepare reports
• Coordinate with internal teams for branding and communication
• Identify new growth opportunities through creative thinking

Qualifications

• 13 years of experience in digital marketing or performance marketing
• Bachelor's degree in Marketing, Business Administration, or related field
• Strong understanding of B2B marketing and lead generation
• Knowledge of SEO, Paid Ads, and Social Media Marketing
• Good analytical and reporting skills
• Strong communication and collaboration ability
• Imaginative thinking and campaign creativity
• Self-driven and target-oriented mindset
• Preference will be given to Surat-based candidates.