Marketing Executive

One of Our Client is seeking an experienced Marketing Executive ( 1- 3 years ).

The Marketing Executive will drive on-ground brand activation, market development, and lead

generation for ColorCast, Pigments India Ltd, and TAFU. The role focuses on educating paver

block manufacturers, executing product workshops and demos, conducting market surveys, and

supporting territory-level brand and demand growth.

Key Responsibilities

ColorCast Market Adoption

Educate paver block manufacturers on ColorCast usage, benefits, and applications

Drive onboarding, registrations, and active usage

Conduct on-site demos on shade consistency, mix ratios, and pigment optimization

Collect user feedback and coordinate improvements with internal teams

TAFU Workshops & Demos

Plan and execute TAFU workshops, demos, and technical meets

Demonstrate single-pack epoxy primer advantages (coverage, curing, finish)

Support dealer activations and painter/contractor engagement

Generate and qualify sales leads from field activities

Market Surveys & Competitive Intelligence

Conduct structured market surveys across dealers, manufacturers, and contractors

Track competitor pricing, schemes, and positioning

Identify market gaps and growth opportunities

Submit actionable market intelligence reports

Brand Development & Market Expansion

Develop and scale markets for Pigments India Ltd and TAFU

Support territory-wise demand creation

Assist in distributor and dealer onboarding

Strengthen brand visibility and trust at ground level

Lead Generation & CRM Coordination

Capture and maintain accurate lead data

Coordinate lead handover and follow-ups with sales teams

Track conversion outcomes

Support WhatsApp, QR-based, and offline lead capture

General Marketing Responsibilities

Execute BTL campaigns, promotions, and activations

Support exhibitions, trade fairs, and industry events

Assist with marketing collaterals

Maintain field activity, expense, and performance reports

Ensure brand guideline compliance

Coordinate with sales, design, and digital teams

Key Performance Indicators (KPIs)

ColorCast onboardings and active users

Workshops and demos conducted

Qualified leads generated and converted

Market coverage and penetration growth

Quality of market insights and reporting

Brand visibility and engagement

Required Skills & Competencies

Strong field marketing and communication skills

Ability to explain technical products simply

Market survey and data reporting capability

Relationship-building with dealers and manufacturers

High ownership and execution mindset

Willingness to travel extensively