Location: On-Site
Employment Type: Full-Time
Experience Required: 13 Years
About Us
We are a fast-growing education and study abroad consulting brand helping students achieve their global career goals. We are looking for a performance-driven digital marketing executive who can manage campaigns, generate quality leads, and drive measurable growth.
Role Overview
The digital marketing executive will be responsible for planning, executing, and optimizing digital marketing campaigns across multiple platforms. The ideal candidate should have hands-on experience with paid ads, social media marketing, and lead generation strategies.
Key Responsibilities
- Plan and execute paid ad campaigns (Meta Ads, Google Ads)
- Generate quality leads and optimize CPL
- Manage and grow social media platforms
- Create and execute email marketing campaigns
- Monitor campaign performance and prepare weekly/monthly reports
- Optimize landing pages and improve conversion rates
- Coordinate with content and design team for creatives
- Stay updated with latest digital marketing trends
Required Skills & Qualifications
- 13 years of experience in digital marketing
- Hands-on experience with Meta Ads & Google Ads
- Basic knowledge of SEO & performance marketing
- Strong analytical and reporting skills
- Understanding of audience targeting and retargeting strategies
- Good communication skills
- Ability to meet targets and deadlines
Preferred Skills (Good To Have)
- Experience in the education or study abroad industry
- Knowledge of CRM tools
- Experience in webinar funnel marketing
- Basic understanding of marketing automation
KPIs (performance Metrics)
- Cost per Lead (CPL)
- Lead quality
- Conversion rate
- ROAS (return on ad spend)
- Engagement growth
Salary: Competitive salary + performance-based incentives
About Company: Eduabroad provides expert counseling and guidance for studies abroad. We help you to explore options to study abroad in any country like the UK, USA, Canada, Singapore, Europe, Australia, and New Zealand. We enable you to find the best match to study abroad based on your academic profile, budget, country, location preference, career, and future vision.
